Sunday, December 29, 2019

The Importance of Attachment - 2694 Words

Unit 14 Early Relationships play an important role in the development of children’s behaviours. Building relationships as early as possible is very important. One way of doing this is bonding. This happens in very early infancy and is critical to growth and development. Parents need to be aware of the importance of interacting and communicating with their baby from the earliest days. Bonding early shapes how the brain develops, this will later determine their health and wellbeing. This bonding will help them to be able to adapt to their surrounding and this will also impact on their ability to form positive relationships. For some children that are in care or from difficult families, their attachments may not be formed as easily as those†¦show more content†¦Children need to have a main attachment in their early lives that will give them constant support. He also identified that children show distress when they are separated from their main carer and this is often referred to as â€Å"separation anxiety† he linked this with the fact adults that had been separated from their mothers in infancy would then go on to not be able to form deep and lasting relationships. This was known as â€Å"Maternal deprivation.† Another theory was researched by a pair called Robertsonamp;Robertson. In the 1940’s they looked at the short-term effects of deprivation when parents were not allowed to visit their children in hospital as they were told that it would be too upsetting for the child. This meant long term periods in hospital formed a kind of deprivation for the child. The pair looked at how children coped with being separated from their mothers and carried out observations and filmed the reactions of the children. Children showed extreme distress when the mothers left with a great deal of crying. The children were unhappy and would not take part in normal play activities. Finally the children would begin to play again but when their mothers returned thy either ignored them or rejected their attention. Robertson and Robertson came up with the idea that during the separation the children were very distressed and when they returned home they were less attached, less happy and less affectionate as they had beenShow MoreRelatedThe Importance of Emotional Self-Regulation and Secure Attachments1732 Words   |  7 Pagesaggressively as in instances of â€Å"road rage.† A more mature adult would simply count to ten and continue as if nothing untoward happened. To be faced with this type of experiences is why development of good emotional self-regulation and secure attachments is important for children to learn and important for adults to practice. According to Santrock, children are faced with emotions that range from anger and frustration to joy and excitement that starts in infancy where emotions are rooted in theRead MoreThe Importance Of A Healthy Attachment For Early Childhood Development1776 Words   |  8 PagesThe importance of a healthy attachment in early childhood development can lead to a better adult development and skills for daily life. A secure and healthy attachment to the caregiver in infancy to adolescence showcases the importance of building strong relationships and coping skills during periods of stress and anxiety. The research that has been found, goes into detail about the different types of attachments that infants and children can develop as well as what negative and positive aspectsRead More Theories of Attach ment: The Importance of Bonding with Infants and Toddlers1196 Words   |  5 Pagesparents walk into the room are signs of healthy attachment. In order for infants to feel safe and secure they need to form a loving bond between their parents and caregivers. Healthy signs of attachment are eye contact with parents, feeling secure when parents leave the room, feeling close to their parents, the infant or toddler is friendly, and is not afraid to explore their world without their parents. The first components of healthy attachment for children and toddlers are their ability toRead MoreThe Importance Of Secure Attachment Bonds On Childhood And Their Impact On Social900 Words   |  4 PagesPast literature has emphasized the importance of secure attachment bonds in childhood and their impact on social (Bohlin, Hahekull, Rydell, 2000) emotional (Waters, Virmani, Thompson, Meyer, Jochem, 2010) and cognitive (Bernier, Beauchamp, Carlson, Lalonde, 2015) functioning. High-quality caregiver-infant relationships are critical for development and protect against later psychopathology. As mentioned by Bowlby (1969/1982), early infant interactions with caregivers become internalized andRead MoreEssay about The Importance of Attachment for the Childrens Development869 Words   |  4 PagesAttachment theory is the idea that a child needs to form a close relationship with at least one primary caregiver. The theory proved that attachment is necessary to ensure successful social a nd emotional development in an infant. It is critical for this to occur in the child’s early infant years. However, failed to prove that this nurturing can only be given by a mother (Birns, 1999, p. 13). Many aspects of this theory grew out of psychoanalyst, John Bowlby’s research. There are several other factorsRead MoreThe Importance Of A Childs Form Of Attachment And The Effects It Can Have On Their Development2031 Words   |  9 PagesSusie. I will discuss the importance of a child’s form of attachment and the effects it can have on their development. I will also look in depth at Uri Bronfenbrenner’s work on the Ecological systems of human development to gain insight into how social and cultural influences can impact behaviour. Furthermore I will look at a range of behaviours that Tracy has shown, as a result of her family upbringing and how Susie’s drug misuse may have had an impact on their attachment and led to Tracy showingRead More1. Outl ine Mary Ainsworth’s ‘Strange Situation’ Study and Discuss How This Has Influenced Our Understanding of the Importance of a Child’s Attachment to the Primary Caregiver.1523 Words   |  7 PagesOutline Mary Ainsworth’s ‘strange situation’ study and discuss how this has influenced our understanding of the importance of a child’s attachment to the primary caregiver. In 1970 Mary Ainsworth expanded greatly upon Bowblys original work and devised an experiment called the Strange situation. The study focused on the behaviour ,in relation to attachment, of infants who were 12-18 months of age when their mother left the purpose built lab play room. The infants were watched through video camerasRead MoreThe Theory Of Attachment Proposed By John Bowlby And Mary Ainsworth1177 Words   |  5 Pagesreadings highlighted the importance of one of the characteristics of human nature, which is relationships and attachment. The course materials emphasized the critical role of relationship and attachment to the development of the children. The internship site also provided an opportunity for me to visualize different attachments and relationships between parent and child in action. As the chapter readings from the textbook explore different perspectives of relationship and attachment proposed by variousRead MoreThe Emotional Bond Between A Parent And Their Chil d1469 Words   |  6 PagesJohn Bowlby theorized attachment as the emotional bond between a parent and their child (Stevenson-Hinde, 2007). How secure this bond is can influence a variety of areas in the child’s development. A parent can secure this attachment by how they interpret and respond to their child’s needs. There are four attachment patterns that can form, secure, avoidant, ambivalent, and disorganized. A child who is secure in their attachment is able to regulate their emotions in stressful situations, exploreRead MoreReview of Articles on Childrens Developmental Theories761 Words   |  3 Pagesï » ¿Attachment Articles Review We learn not just through being taught explicitly, but also through our growing trust in relationships that allow us to mimic and internalize certain behavior types. Childrens developmental theories explain how attachment is a major part of psychosocial development. Duhn (2010) explains how touch can help augment creation of more positive attachment models like secure attachment, while Brown, Manglesdorf, and Neff (2012) show important fatherly attention is in generating

Saturday, December 21, 2019

Pride And Prejudice By Jane Austen - 1176 Words

Throughout all of Jane Austen’s writing, she uses metaphors as a representation of the societal values and culture she was undergoing in real life. Austen lived in a period where gender roles were definite and followed. Finding a suitable husband to depend on for a secure future was the sole purpose for daughters in the family. These circumstances were conventional, and for the most part, not questioned. Though, Austen had a voice that she wanted to share, so she used symbolism to minimize the provocative subjects of which she wrote about for this time period. The behavioral conventions for gender roles in Pride and Prejudice expect that women mask their flaws and weaknesses, in order to succeed in the courtship game, by winning over a man to marry. A canny woman in this time period is a figure of controversy. In the progressive society of present day, this woman is viewed as powerful and indepedent, and is looked up to. Though, back in Austen’s time period, this woman was looked down upon and perceived as an embarrassment or disgrace to the family, like Lydia Bennet eloping with wickman. In addition, the traditional culture suggests that women who â€Å"win† in the marriage game be thought of as the beneficiaries of luck, or chance. The use of Card Games in Pride and Prejudice depicts relationships between the characters and how they came about. Each lady used a distinct strategy in her search for a husband. For example, Jane and Bingley’s preference of Vignt-in overShow MoreRelatedPride And Prejudice By Jane Austen Essay1724 Words   |  7 PagesThe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1467 Words   |  6 Pages Pride and Prejudice by Jane Austen is a classic novel that has remained relevant even years after its release. Its themes and symbols are understandable to even the most modern of reader. One of the many themes is sisterhood, something that is focused on constantly throughout the novel. Elizabeth Bennet, the protagonist of the novel, finds many of her decisions to be based upon the actions of her sisters. Making sisterhood a main driving force. Whether they are confiding in each other for marriageRead MorePride And Prejudice By Jane Austen872 Words   |  4 PagesIn my personal cherished novel, Pride and Prejudice by Jane Austen, the worlds of two immensely divergent people display the marxist idea of the importance of social status and its affect on the people. The two main characters seem to be on opposite ends of the earth in terms of an affluent Mr. Darcy being so privileged while on the contrary, Miss Elizabeth Bennet is of a lower class. Throughout the novel, there is a fine distinction between their clashing opinions and actions that are highly influencedRead MorePride And Prejudice By Jane Austen Essay1711 Words   |  7 Pageshe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1285 Words   |  6 PagesPride and Prejudice Analysis I.Introduction Jane Austen wrote her novels during the time period known as the Regency. The Enlightenment and the Age of Reason, a time where ideas like democracy, secularism, and the rise of developing sciences were making their way across Europe had come to an end.It was replaced with the wave of horror that was the French Revolution, a once minor revolt that escalated into a violent war, concluding with the rise of Napoleon, which whom England fought against the majorityRead MorePride And Prejudice By Jane Austen1384 Words   |  6 PagesNicole Voyatzis Professor W. Acres HISTORY 1401E May 26, 2015 Discussion Paper - Pride and Prejudice Pride and Prejudice written in 1813 by Jane Austen tells the story of The Bennet’s and their five unmarried daughters. The family live as part of the lower gentry in early 19th century England. With that being said, Mrs. Bennet’s primary focus in life is to ensure that all her daughters are married, preferably to wealthy men. The book begins with Mrs. Bennet seeing an opportunity for her daughtersRead MorePride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughte rsRead MoreJane Austen: Pride and Prejudice 1086 Words   |  5 PagesJane Austen, born December 16, 1775, was an English novelist whose works of romantic fiction earned her a place as one of the most widely read authors in English literature. Austen’s novels critique the life of the second half of the eighteenth century and are part of the transition to nineteenth-century realism. Though her novels were by no means autobiographical, her fictional characters do shed light on the facts of her life and but more importantly, they offered aspiring writers a model of howRead MorePride And Prejudice By Jane Austen914 Words   |  4 Pages Bell 1 Natalie Bell Pedersen English 4 honors 29 February 2016 Pride and Prejudice Essay Jane Austen s novel, Pride and Prejudice, focuses on the social conflicts of England during the 1800s. Elizabeth Bennet and Mr. Darcy fall in love, and face social criticism. Mr. Darcy struggles with the ideology of societal expectations while falling in love with Elizabeth Bennet. After persistent self-reflection, Mr. Darcy overcomes the stereotype of whom he should marry, and marries ElizabethRead More Pride and Prejudice by Jane Austen 1104 Words   |  5 Pagesrate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a woman’s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in the book seem dated or trivial. As Pride and Prejudice was set sometime during the Napoleonic Wars, it is only fitting that finding a proper marriage is on the minds of many of the women in the book. Marriage and marrying

Friday, December 13, 2019

Sibling Rivalry Good or Bad Free Essays

Sibling Rivalry: Good or Bad? â€Å"Younger siblings often measure their places in the universe against the apparently unbreachable and permanent gap that separates them from their older, seemingly more talented and accomplished siblings. † This quote from â€Å"Laney High† by David Halberstam describes something very common amongst children in a family: sibling rivalry. Although sibling rivalry is not always a good thing, for Michael it definitely was. We will write a custom essay sample on Sibling Rivalry: Good or Bad or any similar topic only for you Order Now If it was not for Larry, he would not be as successful as he is today. Larry provided Michael with dedication and competitiveness. As a boy, Larry had the heart of a blue whale and the talent to match, but was simply â€Å"packaged in the wrong-sized body. † Michael was lazy as a young boy and could have enjoyed doing other things besides playing basketball for hours on the small court their father, James Jordan, had made in the backyard. However, Larry refused for Michael to let his talent go to waste. Because of this new found dedication from his brother, Michael was able to handle a very hard situation in his life with perseverance instead of giving in. When Michael Jordan did not make the varsity basketball team at Laney High his sophomore year, he went on to be a star on the jayvee team at the school. Larry pushed him when he was younger to work hard and Michael used this lesson to improve and make the varsity basketball team the next year. Also because of Larry’s pushing, Michael rose to be a star on that team as well. â€Å"He was as driven as ever, the hardest-working player on the team in practice. Without this hassle from Larry as a young boy, Michael would have never been able to work up to his potential and accomplish all that he did in his amazing career. Michael’s friends from junior high, high school and college all agree that Michael’s competitiveness derived from his rivalry with his older brother Larry. When Larry and Michael were young, Larry was the better athlete. Even though he was small, he was exceptionally strong. Michael Jordan’s love for basketball began when Larry would continuou sly beat him in one-on-one pick-up games. It was even said that if Larry would’ve been taller than five foot seven inches, Michael would’ve been referred to as Larry’s brother, instead of how it is today. Finally late in their high school years, Michael began to grow and become stronger. This added to the rivalry amongst the two to a great extent. Although Michael was taller then, Larry was older, had better work ethic and was still extremely strong. To this day, Michael credits Larry for his aggressive style of play stating, â€Å"When you see me play, you see Larry play. Every successful athlete has some type of motivation behind their drive. Although it may not always be credited to a person, Michael’s was definitely his older brother Larry. James Jordan said that until Larry changed Michael he would tell Michael he better hope he became a professional athlete because he was too lazy to do anything else. In the case of Larry and Michael Jordan, their sibling rivalry turned out to be very benef icial to Michael Jordan and his success as a professional athlete. How to cite Sibling Rivalry: Good or Bad, Essay examples

Thursday, December 5, 2019

Jon Smith Essay Example For Students

Jon Smith Essay Period 8 English 12February 12, 1997IntellegenceIt all started in the interesting city of New York. The smog ridden streets were filled with people. On a quiet little street corner, there was a small shop owned by Harvey Goldstein. Mr. Goldstein was a well-to-do merchant. He traded in all sorts of imports, and was generally a moral man. He did not buy goods from sweatshops nor did he ever cheat a customer.At 1:31 P.M. on May 15, 1996, he stepped out of his shop on the Upper East Side of Manhattan to meet a man who dealt in Asian silk screens downtown. He had been listening to traffic radio AM 530 and, deciding that traffic was too heavy, planned to take the subway. Goldstein was a smart man, very smart, who had built his store and his fortune out of blood, toil, tears, and sweat. Goldstein was also an upstanding member of the Jewish community whom everybody loved, but he never did anything extra, out of the ordinary, for anyone but himself. On the other side of town there was a new arrival to the city. This mans name was Running Bear. He was an American Indian who had gone to New York to seek his fortune; however, he soon fell upon hard times. He had lived a life of monetary deprivation on the plains of Colorado, and had proceeded to New York by Amtrak with only a dollar and a dream. Things did not go as planned, though; he could not find a job and had taken to panhandling and sleeping in the streets. His dreams, no doubt influenced by the fumes coming up from the sewer, were of money. A good man who only wanted to work and make a decent living, he had gone to the welfare office a few blocks north of Goldsteins shop. He was sent to the employment office downtown, and decided to take the subway. No doubt, the welfare officials and social workers sent him away with a sad shrug and a sigh. They knew he was a simple man. The two men saw each other waiting for the same train downtown. Interestingly enough, they were the only two waiting for the subway car, as a terrorist group had threatened to bomb a train and New Yorkers had generally taken the threat seriously. They looked at each other briefly, sized one another up, and got on the train. While on the train, Running Bear began fiddling with a hatchet; tossing it up in the air over and over again in boredom. Mr. Goldstein was staring at a quarter moving around on the ground debating whether or not he should pick it up. Just as Mr. Goldstein reached down to pick up the quarter, Running Bear dropped his hatched on the ground. Both of them took at a glance at the other; just then an explosion rocked the tracks. The Islamic militants had not been bluffing this time. Each man died without knowing exactly what had happened to him and both of the mens thoughts had been of money. Goldstein was thinking about refinancing his mortgage and taking a loan out on the equity in his car in order to purchase new inventory and make a solid profit. Running Bear had bee n thinking of how nice it would be to find a suitcase full of hundred-dollar bills. The men both arrived at the gates of heaven. St. Peter, following his superiors orders, knew that he needed these men to fill the quotas for the new affirmative-action plan put into place; what better than a Native American and a Jew to place into spots that would have previously been occupied by only Christians. St. Peter knew that these men werent actually qualified for entrance into heaven, but he devised a plan to help. Running Bear he said, you were a hard-working guy, and you never did anything wrong. However, you never did anything right either. I think, however, that this fault was due to the fact that you had no money. Therefore, I am going to send you back to Earth to live for five years. There, you will have a chance to show me how you

Thursday, November 28, 2019

Nuclear Weapons And Their Hazards Essays - Nuclear Warfare

Nuclear Weapons and Their Hazards The modern world is threaten by atomic bombs, chemical weapons, and other nuclear weapons. The nuclear weapon is the number one problem facing the world today. We have not been able to get nuclear weapons under control yet but we all know that our world will be totally destroy. Since the development of nuclear energy, the outcome of human civilization was very slim. It was intended for a good cause, when a Germany-Jew split the atom and found energy, but instead it was used for destroying the next country. The effect on the modern world in devastating. More recent atomic weapons are the ICBM missile. These missiles have multiple warheads that can destroy the entire world in less then 35 minutes. Nuclear war would produced so much smoke that rapid, substantial temperature and rainfall decreases would occur over wide areas of the middle Northern Hemisphere. Smaller temperature decreases might occur in low latitudes but more importantly in these regions rainfall would probably decreases because monsoons could not develop. Like in On The Beach, all the radiation move towards Australia and everyone innocent people died. A large-scale nuclear war would lessen food production over large expanses in the Northern Hemisphere, this could occur through acute climatic conditions which chilling or freezing temperatures occurring for brief periods during the growing season which could destroy crops or lower production. As result of the variety of potential physical and societal disruptions to agriculture from a large-scale nuclear war, agriculture in the Northern Hemisphere could be shut down or significantly reduced for the first growing season after war and maybe several growing seasons. Only the major grain-producing countries such as United States, Canada, and Australia had enough stored food to keep their populations alive if they lost the crops from a full growing season. For countries and thus for most of the people on earth, the food would run out in a matter of a few months if there were no agricultural production for just one growing season. The majority of the earth's human population is vulnerable to starvation following a large-scale nuclear war. As the radiation affect the human, the skin melts on direct contact, buildings collapse, bodies everywhere, pile up everywhere. When we bomb Nagasaki & Hiroshima, on a one megaton bomb, 3 miles in radius was totally destroy. Now, with 20 megaton minimal to 100 megaton maximum, can destroy a whole 25 miles in radius and more. No one can stop this madness. Even if you're able to control the nuclear weapons, some people country such as Iraq would buy the weapon or make their own and other country will start another war. In Iraq, Saddam Hussein's nuclear power plants were destroy because Iraq threaten the world so much that you must destroy his power plant. Like the movie, The Day After, one person launched the missile, and the rest of the world launch the missile because theres no way of stopping it. One way of controlling it, is stopping the people that makes the nuclear weapon. People have a disease of killing the world and making the world a living hell for all of us. In the book, 5:10 AM, there was a unidentified object on the radar, people are out there partying while an unexpected announcement that it might be a ICBM, everyone started to panic everyone started to seek shelter but this family had an emergency shelter, the people beg their way in, more then 100 of them trying to get into a 4 people shelter and everyone was trying to kill themselves to survive and they nearly torn down the door but the radio came on saying that it was a satellite while everyone was happy again and start partying and the people never learns. No body should have access to the nuclear weapons but nuclear energy is allowed. The space program should have access to the nuclear energy because they can harnest the energy into good use and maybe blow up the aliens. The space program could also make advanced rockets so we can travel faster and discover even more things. Even if you blow your opponent out, wind will eventually blow the radiation fall out back to your country and every one will still hate you it'll even carry the radiation to other countries and other countries will nuke you because you cause it and at the end, you'll end up with a huge comisc radioactive cloud and it'll destroy all living things such as baby with three head,

Sunday, November 24, 2019

Write a College Term Paper

Write a College Term Paper Write a College Term Paper Write a College Term Paper Students are often intimidated about writing college-level term papers. By reviewing key prewriting strategies, you will learn how confidently begin writing formal college term paper. This lesson is designed to show how thinking about purpose, audience, and role can shape your writing and make it easier for you narrow down a topic. Being able to generate ideas is also a key skill for writers of term papers as you continue to narrow down your topic. You probably have already heard what a thesis statement is, and by reviewing key strategies for writing the thesis, you will be able to craft your own thesis. Once you have a preliminary thesis, you can begin to outline ideas, which will help you to organize your thoughts and make the writing process much easier. Term paper: Considering Your Writing Context The writing context includes three key factors: The writers purpose The writers audience The writers role Term paper purpose Think about any recent writing that youve done, whether it was writing an term paper for one of your classes or sending an email home to your parents. No matter type of writing youre doing, there is a reason why youre writing. In general, there are four main reasons for writing: To entertain the reader To relate an experience and/or express feelings To inform the reader about something interesting or important To persuade the reader to think or act in a particular way Understanding your purpose before you start writing is an important part of the argumentative term paper writing process: Term paper audience Having a clear idea of who your audience will be is just as important as identifying your purpose. First, you need to have a clear sense of who your reader is, and second, you need to know what the reader is like. Just about every decision you make about your writing will be influenced by your audience. For instance, what type of vocabulary would be appropriate for your audience? Will you need to define certain terms or can you assume your audience already knows the given terminology? Interesting posts: Dissertation Paper PhD Thesis My Dissertation What is a Thesis? Thesis Methodology

Thursday, November 21, 2019

Government Business Relation Essay Example | Topics and Well Written Essays - 1500 words

Government Business Relation - Essay Example uses on the link between the concept of globalization and the nation-state; more specifically it tends to answer a major question of whether the role of the Government becomes increasingly important or otherwise in an era of globalization. Initially the term globalization would be defined with regards to the intricate meaning attached to it along with the critiques of it being negative or positive and the factors which contribute to increasing this phenomenon, then the paper proceeds to incorporate the impact of globalization on the state, furthermore this study would explore the methods which are available to redesign the role of the state in order to overcome the challenges launched by globalization on the cohesiveness of the state (Bertucci and Alberti, 2003, Page 1-26). All these sub topics are cardinal to the study of globalization; therefore each would be elaborated in detail along with examples from different parts of the world. In literal terminology, Globalization or Globalisation pertains to the description of a process as a result of which the economies, the societies and cultures of nations throughout the world have been integrated into a web of interdependencies, due to the overarching power of the technological progress in areas of communication, transport and trade. It is often used only to describe the specific concept of ‘economic globalization’ which relates to the involvement of national economies into the international arena, through the tools of trade, FDI (foreign direct investment), capital inflows and outflows, net migration, and the massive spread of technology (Invest Words, 2010). Globalization has its pros and disadvantages; it presents various opportunities to people to benefit from while at the same time it has certain costs associated with it, thus reflecting both aspects of the concept. The major attribute of globalization is the increased level of interdependence between nations across the globe. The determinants at work which

Wednesday, November 20, 2019

Contract Administration and Change Issues Assignment

Contract Administration and Change Issues - Assignment Example This role is critical in the management of projects as it compels the contractor to provide the necessary corrections to the project and stipulates to the contractor4 the consequences of failure to comply. Another important role of these officers regards the advice to the contractor on the liability of the contractor for the loss or damage to property acquired from the government for the achievement of the project. The role of the contractor ensures that the contractor gets information about this liability in order to guarantee that the tools are not destroyed or lost and in the circumstance, the loss or damage occurs the contractor becomes responsible for such loss or damage. On the other hand, improving the methods of creating contract schedules translates to the systematic execution of projects and improvement of the entire contract management process by the contractor. Improved contract scheduling ensures that the occurrence of activities set out in the contract, the duration of the time these activities take, and how the various activities undertaken in the project relate to each other. Improving contract scheduling also provides the layout of executing the program and provides methods of measuring contract progress. This ensures the accomplishment of the contract within the set out time and provides a method of ensuring achievement of set out goals in the required manner. Improving the contract scheduling process also assists in the identification, addresses any potential issues in the contract execution, and promotes accountability, in the process. Additionally, improving the contract scheduling process ensures scheduling of the key activities in the process in sequence in order to assign the required resources to these processes and provides for the integration of the key activities undertaken to ensure a viable result (John, Ralph & James 2006). Furthermore, these improvements in the scheduling process provide the performance of risk analysis in the pr ocess, therefore, facilitate the distribution of reserves to high-risk activities and provide float times between key activities to ensure completion as per the contract schedule. In regard to the situation in question, the expected role of the contracting officers included the notification of the contractor to changes in the project especially in regard to the EM’s salt water processing facility where the safety board of the Defense nuclear facilities made concerns about the ability of the completed project. Despite these concerns, the project development continued for a significant period. According to Glenn (2010), the contracting officer should have ensured that the concerns of the board were addressed immediately to reduce losses and delays. The report clearly provides that the failure of effective communication between the headquarters and the site officials resulted in this situation. The contracting officer should have ensured that the communication between the two re duced loses and delays because of rework on the project. In respect to the NNSA’s project at the national ignition facility, the role of the contracting officer should have incorporated the development of project schedules to ensure the proper integration of technologies between

Monday, November 18, 2019

Development of the Social Self Essay Example | Topics and Well Written Essays - 750 words

Development of the Social Self - Essay Example The ability to develop and maintain a consistent and functional sense of the self in the increasingly superficial and anonymous interpersonal context of modern mass societies is widely believed to be one of the cornerstones of personal and social success (Forgas and Williams, 2003). According to Freud theory, the self is developed as the result of the conflict between id, ego and superego (Bakhurst and Sypnowich, 1995). Chapter 2 discusses the development of the self as the result of comparing the self-concept of who the person thinks he is and the possible selves as images of what the person dreams of or dreads becoming in the future. Within the social identity approach, the self is taken to comprise both personal and social identity. The developmental study of the social self is important because social identities of adults mobilize specific forms of group-related perception and actions. The understanding of the relation between social self-conceptions and social action becomes vit ally important because social identity creates and defines the individual’s place in the society. ... uch actions as supporting person’s dreams, strengthening positive self-image and inspiring for further improvements have profound and long-lasting impact. By helping people connect to their sense of optimism and individual vision of ideal self, people can highly motivate and energize others for better learning, development and change (Bennett and Sani, 2004). The main idea of the self discussed in Chapter 2 is that usually people tend to overestimate of what others think about them, thus, their behavior is limited and controlled by fear, lack of confidence and social stereotypes. When people speak in public, for instance, they usually feel nervous and think it is obvious for others. Though, if to explain about spotlight effect and the illusion of transparency (informed condition), people become more confident while speaking in public and felt better about their speech and appearance than those in the control and reassurance conditions. The development of the self starts at the early age when children learn to understand themselves through the perception of surrounding world and in relation to certain social groups. In the process of developing a theory of mind, children and adolescents gradually learn that people have thoughts, feelings, motives and behavior different from their own. The interpersonal skills are developed and nurtured through the relation to the family, friends, school mates, university mates, colleagues and other people (Bennett and Sani, 2004). Chapter 2 further discusses the sense of individualism and collectivism compared between industrialized Western cultures that have independent self and those in Asia, Africa, and Central and South America that have interdependent self. Such different perception of the self in these cultures creates different

Friday, November 15, 2019

Health Care Payment Systems

Health Care Payment Systems Miguel Boquer   Introduction Healthcare spending has been on the rise over the years and is even more so affected by the continually evolving healthcare payment and insurance systems. To put it into perspective, national healthcare spending has grown from 5.3 percent in 2014 to 5.8 percent in 2015 reaching an astonishing reached $3.2 trillion or $9,990 per individual (Wilson, 2016). In 2016, healthcare expenditures were expected to reach $3.35 trillion averaging $10,345 per individual (Alonso-Zaldivar, 2016). Payment and insurance systems through employers, insurance providers, and government agencies are providing for ways of controlling factors driving healthcare costs. Payment Systems Payment systems have continued to evolve into many various forms over time such as fee-for-service, pay-for-coordination, comprehensive care, pay-for-performance, bundled payment or episode-of-care, upside shared savings programs (Medicare and Medicaid (CMS) or Commercial), downside shared savings programs (CMS or Commercial), partial or full capitation, and global budget (McKesson, 2017). The most popular and original way of payment for health care services being utilized today is the fee-for-service payment system. This system allows for each separate service that is provided to be paid for at a set amount (Miller, 2009). From what I gathered through my research is that as the population ages, healthcare costs rise, and technology advances, the fee-for-service isnt always the most efficient method of payment. A combination of payment systems is more preferable when working with the different sources of payers such as self-payment, insurance providers, or Medicaid/Medicare. Episode- of-care and comprehensive care would be a great combination reason being that some of the aging population or those with more serious conditions can utilize episode-of-care, whereas the comprehensive payment system will cover the population that contain conditions that require more frequent or repetitive care for chronic conditions such as diabetes. For instance, comprehensive care payment would be made to the physician practice or health system to deal with the patients who possess presumptive underlying health conditions. Then, the episode-of-care payment would be made to a hospital if a specific patient requires surgery or any other costly treatment (Miller, 2009). Payers The Affordable Care Act (ACA) is comprised of numerous regulations that focus on the organization of healthcare like how it is delivered and then paid for. The fee-for-service system that has been the most dominant payment system is inefficient and costly to patients and payers, which is why the regulations provided the ACA must be imposed on the flaws of the US health system. As the US economy strengthens, medical prices continue to increase rapidly, and the population ages, Medicare and Medicaid are projected to grow at a quicker rate than private insurance providers (Alonso-Zaldivar, 2016). In the sense of utilizing multiple payers, healthcare providers can transform the way they deliver health care to all of its patients if enabled by the changes in payment systems as long as the payers throughout the community are required to change their payment systems as well in related ways. Additionally if the right payment is set, the health care providers will be able to deliver quality c are to the patients as needed (Yong, Saunders, Olsen, 2010). HIT and Payment Systems Health Information Technology (HIT) is contributing towards effective changes in the way payment systems are operating. HIT continues to be a vital component of directing the health care payers toward automated workflows, while improving the management of medical claims. Data can better managed through the use of HIT innovations such as the transferring of health information within and in-and-out of a health plan, which is substantially important (Patrick, 2016). New, innovative healthcare technology is allowing for the combination of managed care and any additional technology that is used in managing patient care within the patients health plan along with determining the claim payments. The large amount of data that becomes available as a result through that combination can be incorporated with various types of data such as pharmacy or health assessment resulting in a pool of data readily available to access as needed. Conclusion The various healthcare payment systems are being used to cover, coordinate, and manage the costs of care for patients are copiously complex. Only through the improvements of the payment systems have payers been able to effectively control the aspects of healthcare costs. Aging population and the increasing presence of chronic illnesses are calling for improvements to the processes of payment systems such as the implementation of multiple payment systems. The advances of Health Information Technology will be able to allow for the smooth collaboration and integration of multiple payment systems in the efforts of improving the quality of patient care. References: Alonso-Zaldivar, R. (2016). $10,345 per person: U.S. health care spending reaches new peak. Retrieved from http://www.pbs.org/newshour/rundown/new-peak-us-health-care-spending-10345-per-person/. McKesson. (2017). What Payment Models Exist. Retrieved from http://www.mckesson.com/population-health-management/resources/what-payment-models-exist/. Miller, H.D. (2009). From volume to value: better ways to pay for health care. Health Affairs (Millwood); 28(5):1418-28. Retrieved from http://content.healthaffairs.org/content/28/5/1418.full. Patrick, J. (2016). Is Health Information Technology Imperative for Payers? Retrieved from http://healthpayerintelligence.com/news/is-health-information-technology-imperative-for-payers. Wilson, K. B. (2016). Health Care Costs 101: ACA Spurs Modest Growth. Retrieved from http://www.chcf.org/publications/2016/12/health-care-costs-101. Yong, P.L., Saunders, R.S., and Olsen, L.A. (2010). The Healthcare Imperative: Lowering Costs and Improving Outcomes: Workshop Series Summary. Institute of Medicine (US) Roundtable on Evidence-Based Medicine. Washington (DC): National Academies Press (US); Payment and Payer-Based Strategies; 11. Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK53906/.

Wednesday, November 13, 2019

Sophocles Antigone :: essays research papers

This paper is an essay on Antigone. The story Antigone is a great Greek tragedy. Sophocles, an ancient Greek playwright, is the author of the story. It is a great story. It is known throughout the world. This essay is going to trace the character of Antigone through the beginning, middle, and end of the story. Antigone is a very strong willed character. In the very first scene of the book Antigone is talking to her sister (Ismene) about how their two brothers (Eteocles and Polyneices) killed each other fighting over the thrown. Antigone is enraged over the fact that Creon (Antigone’s uncle and the new king) has buried Eteocles with military honors but has left Polyneices to rot. Creon has declared that any person who buries Polyneices will be killed, but Antigone doesn’t care. Antigone is driven to bury her brother and she wants her sister’s help. â€Å"Ismene, I am going to bury him. Will you come?†(pg.750 line 30). Ismene is too afraid of Creon to help Antigone. Antigone is determined to bury her brother at any cost, and unlike her sister, she is not afraid of Creon. â€Å"Creon is not strong enough to stand in my way,†(pg.750 line 35). Not even the threat of death is enough to make Antigone afraid of Creon. At this point in the book she is stubborn and self-righteous. Antigone then goes out at night and buries Polyneices. That makes Creon very mad, so he unburies Poylneices and posts guard around the body. The next day a whirlwind kicks up around the guards and Antigone starts to bury Polyneices again. Unfortunately the whirlwind died before Antigone could finish burying him, so she is captured and brought to Creon. Antigone boldly admits to burying her brohter despite the fact that she could be killed. Creon tries to convince her that what she did is wrong by pointing out that Eteocles is her brother and Polyneices is a traitor for attacking the city. Despite the fact that her brother, Polyneices, attacked the city, Antigone still loves her brothers equally. â€Å"His own brother, traitor or not, are equal in blood,† (pg.766 line 110). Antigone enrages Creon by refusing to admit Polyneices fault. Ismene tries to take the blame with Antigone but Antigone refuses her help. â€Å"Yes, save yourself, I shall not envy you. There are those who will praise you, I will have honor too,† (pg.

Sunday, November 10, 2019

Decision modeling and analysis Essay

Case Problem1: Production Strategy: Here, there is a production management in the Better Fitness, Inc. (BFI) which manufactures two types of machines (BodyPlus100 and BodyPlus200). The detailed math has been done in the report as per the statistics given for its production of the two varieties of the machines. The raw material costs in each section consisting in the manufacture of the specific machine (either BodyPlus100 or BodyPlus200). The labor costs are also given which sums up the production cost of the machine so as to calculate the total cost for its manufacture. The net profits are calculated and recommended that the manufacture of one BodyPlus100 machine provides more profit than that is produced in the manufacture of one BodyPlus200 machine. As the net profit made per hour in the manufacture of one BodyPlus100 is $24.73 and where as, the net profit made per hour in the manufacture of one BodyPlus200 is $19.83 Case Problem2: Solutions Plus: In this case issue, the company Solutions Plus is an industrial chemicals company that produces specialized cleaning fluids and solvents for a wide variety of applications. The main issue is that this company has been invited to forward a bid to supply Great North American railroad with a cleaning fluid for locomotives. The main case is to deal with the math related to the production cost and the shipping from two different places (Cincinnati and Oakland, California). The Solution Plus itself cannot produce and deliver the entire amount of required gallons of the cleaning agent and considering the larger distances to ship these cleaning agents, the shipping charges are also included as the expenditure for manufacturing the cleaning agent. The bid has is sent after deciding that the entire production from Cincinnati and Oakland, California shorts the exact requirement of the cleaning agents from eleven (11) different locations in America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the requirement is not exactly met, the supply of the cleaning agents to Pendleton is made short of 17,615 gallons. The reason only Pendleton is made short of its required deal because, the shipping costs are more to the place from Cincinnati. Also, specified that only 500,000 gallons of cleaning agent can be supplied from Cincinnati and only 50,000 gallons can be sent to any location from Oakland, California. The bid is for a contract of two years. So the shipping costs may vary after one year as the fuel rates might fluctuate. So the Director of marketing of Solution Plus has to bid now fore sighting the fluctuations in the fuel price. Hence, due to the restriction of the total number of gallons supplied from Cincinnati, we could only supply 972,937 gallons of the locomotives cleaning agent to the 11 different locations where the exact requirement is 990,522 gallons of the cleaning agent. When the bid is made for $1,821,214.39 for one year, then the net profit that is made in one year is $237,749.72

Friday, November 8, 2019

Language And Social Skills Children And Young People Essays

Language And Social Skills Children And Young People Essays Language And Social Skills Children And Young People Essay Language And Social Skills Children And Young People Essay Play is the most of import portion of the kids development. Play allows the kids to heighten their physical development, psychosocial development and cognitive development. Most parents see sketchs with their kids as a manner to assist their kid learn. I have watched many kids s telecasting plans like blue s hints, the spell show, and Dora the adventurer, to understand how these telecasting plans help in kids and babe s development. I chose the Dora the adventurer sketch show to heighten my understanding about the kid development. Dora the adventurer is an alive kids s telecasting show. Dora the adventurer show programmed to prosecute kindergartner activities in a play-along, computer-style escapade. Dora the adventurer is an illustration of physical development. Physical development focuses on the physical growing and the development of both gross motor accomplishments ( e.g. Walking, leaping ) and all right motor accomplishments ( e.g. Finger motions, oculus coordination ) control over the organic structure. Dora the adventurer on-screen character speaking with the kid encourages the kid to take portion, label objects, vocals and dance actions allow for motions with control and coordination. Dora the adventurer animated besides influences the cognitive development theory, cognitive theory is a alteration and stableness in mental ability such as acquisition, thought, and memory. The Dora the Explorer allows the kids to believe of a manner to acquire out and to acquire to their finish, so this helps kids deriving cognition and solvingA jobs in day-to-day life, which enhances their memory capableness. Television provides the kids with a valuable tool at place for great acquisition. Another theory is influences psychosocial development by Erik Erikson to acquire through the thought of personality. Watching and larning from on screen shows allow kids to derive cognition of societal acquisition ; this enhances their self-esteem, larning ab out the civilization and society and teaches them how to interact with people. Cartoons besides use looks that allow kids to copy and use in day-to-day life. Learning new looks from drama allows kids how and when to demo the emotions. These allow the kids to promote self-awareness about the universe around them. The drama is really indispensable for kid development. Reading books to immature kids is the best manner to advance linguistic communication development and linguistic communication accomplishments like speech production, reading, and listening. Book reading is good for a kid s development to derive imaginativeness. Reading books to kids at place can promote their reading accomplishments. Books should hold something like forms, short narratives, images, bright colourss that kids will happen interesting, gratifying, and merriment. This will assist develop a sense of reader grasp. When kids have books in their place, they are more likely to sit down and read them. Parents can and should promote an grasp for reading ( Elrod, n.d ) . When reading a book to kids the reader needs to maintain few things in head for best consequences. The books you choose for the kids need to be short and simple, attractive, use appropriate linguistic communication, speak clearly, easy, and utilize the look, as some kids learn verbally and some non- verbally. Re ading books to kids that influence the societal acquisition theory by Albert s bandura. In societal larning theory Albert Bandura ( 1977 ) provinces behavior is learned from the environment through the procedure of experimental acquisition. Children observe the people around them acting in assorted ways ( McLeod, 2011 ) . Children learn many different ways ; some learn rapidly by visibly, for illustration, books that got colourss, image, and forms with it and some learn verbally, for example- copying the look and words. Using assorted techniques to heighten linguistic communication development, melodies of the voice and acquiring them to turn the page that influences the theory of positive support. If imitated behaviours and effect are fulfilling so the kid is likely to execute behaviours. If parents are promoting and giving them positive feedback, so the behaviour is likely to reiterate as it provides the kid with strengths. Simply utilizing the booking reading tools at place hel ps them learn. Childs are really sensitive. We need to manage them with attention. So far, the information I have gained through the instruction of drama and linguistic communication development of babes, and kids provided me with a greater apprehension that could act upon my hereafter pattern as a wellness professional. Skills that I have gained from the cognition of reading books to kids are to make an environment that allows kids to understand their personality, which will assist kids to be more synergistic. As a wellness professional, I build a warm and unfastened environment for kids to experience secure. In order to accomplish my nursing pattern, I need to utilize or set the techniques in my pattern, and they are distractions, communicating, and instruction. Have a conversation with kids for example- about their front-runner show, inquiring inquiries with slow gait and leting them to reply and educating them for being healthy. This will heighten their apprehension while mine. The usage of dis traction techniques in my pattern can enable me to finish a hard undertaking with kids like taking medical specialty ; I can acquire the kid to move like a ace hero and be strong and inquiring them to stand directly like a strong soldier. These accomplishments can assist me to construct a trust and a relationship when I am working or managing childs. Constructing a relationship creates an environment where kids experience unafraid take hazards. In my decision, drama is a precious portion of childhood that offers kids of import developmental benefits and parents the chance to prosecute to the full with their kids . Thus Influences kids and babes physical development, cognitive development and psychosocial development. Play allows kids to larn new things and to understand the universe around them. Reading books is another of import facet to heighten their development. Reading books to kids will assist kids derive linguistic communication accomplishments. I have gained many accomplishments that can be relevant or may act upon my nursing pattern as a wellness professional.The cognition of kids and babes about their drama and book reading. I learned many techniques that will do my nursing pattern easier when I have to measure kids and babes. Distractions, pass oning techniques are helpful in nursing pattern. Communicating with kids about their favourite shows and inquiring them inquiries. Therefore, all cognition I have gotten of the drama and book helpful.

Wednesday, November 6, 2019

A Guide to Ghost Month in China

A Guide to Ghost Month in China The 7th lunar month in the traditional Chinese calendar is called Ghost Month. It is said that on the first day of the month, the Gates of Hell are sprung open to allow ghosts and spirits access to the world of the living. The spirits spend the month visiting their families, feasting, and looking for victims.  There are three important days during Ghost Month, which this article will delve into. Honoring the Dead On the first day of the month, ancestors are honored with offerings of food, incense, and ghost money- paper money which is burned so the spirits can use it. These offerings are done at makeshift altars set up on sidewalks outside the house. Almost as important as honoring your ancestors, offerings to ghosts without families must be made so that they will not cause you any harm. Ghost month is the most dangerous time of the year, and malevolent spirits are on the lookout to capture souls. This makes ghost month a bad time to do activities such as evening strolls, traveling, moving house, or starting a new business. Many people avoid swimming during ghost month since there are many spirits in the water which can try to drown you. Ghost Festival The 15th day of the month is Ghost Festival, sometimes called Hungry Ghost Festival. The Mandarin Chinese name of this festival is ä ¸ ­Ã¥â€¦Æ'ç ¯â‚¬ (traditional form), or ä ¸ ­Ã¥â€¦Æ'节 (simplified form), which is pronounced zhÃ… ng yun jià ©. This is the day when the spirits are in high gear. It’s important to give them a sumptuous feast, to please them and to bring luck to the family. Taoists and Buddhists perform ceremonies on this day to ease the sufferings of the deceased. Closing Gates The last day of the month is when the Gates of Hell close  up again. The chants of Taoist priests inform the spirits that it’s time to return, and as they are confined once again to the underworld, they let out an unearthly wail of lament. Vocabulary for Ghost Month If you happen to be in China during Ghost Month, it could be fun to learn these vocabulary words! While terms like ghost money or ghost month are only applicable to Ghost Month, other words like feast or offerings can be used in casual conversation. English Pinyin Traditional Characters Simplified Characters altar shn tn ghost gu vampire jing sh ghost money zh qin incense xing ghost month gu yu feast gng pn offerings j bi

Monday, November 4, 2019

Inclusive education Essay Example | Topics and Well Written Essays - 2500 words

Inclusive education - Essay Example It refers to an attitude, believe and value system. So in this case, once this system has been adopted by a school, then it should drive all the decisions and actions by those people who have adopted it. It is a belief that schools embrace and educate all students and not just selecting those students who can be fit in that school. It is believed that all children are unique in their different ways and they have different talents. It is through inclusive learning that children are in a position to get good education and also attain the best practices in school. This can be well illustrated by cooperative learning. In this case, you find that students are in a position to learn with each other, and offer the necessary assistance to each other where possible. It is through this cooperation that students can be in a position to do well in most of their activities. Inclusive learning also reflects multi intelligence, multi level instructions, good learning and also teaching styles where children are exposed to competent teachers who express their teaching skills fully and they are also exposed to differentiated curriculum. (Armstrong, Barton and Armstrong, 2000) With inclusive schooling, it emphasizes on various issues. First it ensures that students get equal educational opportunities. It is through this that students will be in a position to have access to the various educational programs hence leading to their success in school.... It is through inclusive schooling that the necessary resources will be provided and these resources are usually provided to ensure that students are in a position to learn well. Third there is respecting differences whereby students in this case will be in a position to respect differences which might arise. (Bender, 2002) Inclusive schooling is said to teach mutual respect where students are in a position to respect each other, responsibility in the sense that these children will be in a position to demonstrate responsibility by obeying commands and taking charge of their responsibilities, they will also learn to be generous to others and last they will learn to be independent. (Dei, Zine, and James-Wilson, 2002) Therefore the rationale behind inclusive schooling can be summarized as intending to ensure that all children regardless of the differences the may exist between them are put under the same class environment in order to take advantage of their diversity and help them to learn well. In this regard it is also expected to lower the cost of education to the parent and to the government since students will be able to use the same resources and amenities rather than providing each student with their own resources. It is an approach that is expected to make the education process smooth for the teachers, parents and the students. It aims at eliminating any discrimination and achieving equality for all in education. Values, policies and strategies of inclusive education One of the most important emphasis of the inclusive education is the way in which it advocates for changes and modification in the content, the approach structures, policies and strategic of the education system. The model is enabled by a value system which ensures that there is child

Friday, November 1, 2019

Multinational Enterprises In Asian Development Case Study

Multinational Enterprises In Asian Development - Case Study Example The research will review the trends and expansionist strategies employed by multinational enterprises from these nations and evaluate how they managed to attain successes on the global level. Japanese Businesses The Japanese European Trade Organisation (JETRO) studied a number of things about the expansion if Japanese businesses into Europe (Sachwald, 1995). They identified five main motives for the expansion of Japanese businesses into Europe. First of all, Japanese businesses seeking to expand into Europe for production reasons. Geographically, Japan has not been a very rich island in terms of natural resources. As such, their expansionist drives into foreign nations included the desire to acquire much needed raw materials. Thus, the establishment of foreign companies enabled them to establish production systems with their technology and capital and produce at points close to the customers that they previously exported to. Secondly, the cost of energy and electricity has been tradi tionally high. Japanese expansionist ideology was to make use of cheap electricity and energy costs. Again, Japan has always been an overpopulated island. Due to that, land costs are generally higher. The expansion into foreign lands enabled Japanese businesses to economize and save significantly on rent. Other costs like pollution and transport costs were significantly lower in other parts of the world. Thus, Japanese businesses expanded to foreign lands to take advantage of these production-related advantages. Secondly, Japanese businesses moved to different parts of the world in order to develop new markets. In the 1970s, Japanese businesses had exported large volumes of products to people in different parts of the world.

Wednesday, October 30, 2019

A Capstone Experience(Factors and Trends that Influence Strategy Assignment

A Capstone Experience(Factors and Trends that Influence Strategy Development)1 - Assignment Example The businesses will save a lot of money in the long run. However, there will be reductions in employment, cuts on expenditure, and closure of establishments (Glynn, 2010). Investment strategies involve the business spending on innovation and market diversification. Though it is a risky strategy, many businesses have begun successfully using investment strategies. Businesses will allocate a large portion of their capital towards short-term survival and innovation. Businesses will then exploit all its resources (Glynn, 2010). Ambidextrous strategies are a combination of retrenchment and investment strategies. Businesses that adopt these strategies survive the recession period by cost and asset cutting. The businesses also invest a lot in product innovation and market development. Business managers have a task in choosing the right investment for the business and which cost to cut (Glynn, 2010). In the new post-recession consumer behavior, there are certain factors useful to achieve product differentiation. The factors include good business location to create convenience for the customers, and price differentiation so as to give the customers value for their money. Luxury goods are products which are not necessary; however, they make life more pleasant. Marketers of luxury goods should abandon their efforts to abandon premium pricing because their marketing focuses more on affluent mass markets. It would confuse market players because plenty of goods would not know whether to represent luxury or premium pricing (Silverstein, 2008). It is advantageous to create customer value and satisfaction. Companies should formulate their marketing strategies while sticking to the societal attitudes. For example, Wal-Mart delivers its promises always charging low prices on

Monday, October 28, 2019

The Lawsuit Essay Example for Free

The Lawsuit Essay When looking for resources I came across a critical review to my story â€Å"The Lawsuit† by Naguib Mahfouz I came across a post which gave me a better insight of the story. My story was about a man who had trouble within on rather or not to help his step mother who he feels stole everything from him and his family. My article tried to evaluate his character and why the son wouldn’t try to get a better understand on why his step mother was asking him for money. The author of the article also tried to put himself into the perspective on why he had so much anger towards her. The son would question how could someone who was so beautiful needs help now. She could get anything with her looks and no twenty years later she was begging not his deceased father but his son for money. Why couldn’t she remarry or get a job like everyone else in the world. The son did not want to look into maybe things in life had prevented her from getting a job. Maybe the widow had hardships. When finally seeing his father widow in court he say that she was fat, ugly, and appeared older then her age. The son finally saw all the hardship she went through and decided to not fight her on her lawsuit but to bless her. For example â€Å"She couldnt rely on her looks anymore and she never knew how to work for her living, so she could only fall back upon the son who sees this and doesnt mind helping her out. † Helping people is better than holding a grudge against. The author’s main point of the story was to help us understand the son’s point of view and why he felt the way he did.

Saturday, October 26, 2019

appearence and reality Essay -- essays research papers

Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q... appearence and reality Essay -- essays research papers Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q...

Thursday, October 24, 2019

Female Genital Mutilation: A Gross Violation of Human Rights Essay

Female Genital Mutilation (FGM) has often been viewed as a rite of passage for women in various countries within Africa, South America, the Middle East and Asia. However, due to societal norms and pressures, whether it based in culture or religion, forces women to partake in a practice that has serious health risks and takes away the rights of women who believe they have no other choice. The Universal Declaration of Human rights are applicable to all member states including most of the countries that still practice FGM. However, despite claiming that the human rights set forth would be observed as obligated in terms of their memberships, FGM violates numerous rights and freedoms that claim to be recognized but, are not known to the people. These rights are neglected, and frequently go unacknowledged within communities because of denied access to media or information. Nonetheless whether it is intentional or a direct result of the poverty levels within these countries these are rights that the people deserve to know they have. If women were exposed to various forms of media and knew of their rights, FGM would not be so highly practiced. Female Genital Mutilation is a flagrant violation of one’s human rights. Female Genital Mutilation (FGM) is also known as female circumcision. There is this passivity and social acceptance that implied when using female circumcision versus FGM because, circumcision of males in western cultures is a norm and therefore, not viewed as a violation of one’s rights. However, if female genital cutting is referred to as female circumcision then it equating the severity of FGM with that of a male which is not the case. FGM is more harmful to the health of the woman at question and in no means beneficial to... ... Study Using Female Genital Mutilation†. Health and Human Rights. The President and Fellows of Harvard College. Vol. 2, No. 2 (1997), pp. 137-146. Web. Dorkenoo, Efua. â€Å"Combating Female Genital Mutilation: An Agenda for the Next Decade†. Women's Studies Quarterly, Vol. 27, No. 1/2, Teaching About Violence Against Women, The Feminist Press at the City University of New York (Spring - Summer, 1999), pp. 87-97. Web R. Beitz, Charles. â€Å"Human Rights as a Common Concern†. The American Political Science Review, American Political Science Association, Vol. 95, No. 2 (Jun., 2001), pp. 269-282. Web N. Davis, Aisha. â€Å"Female Genital Cutting: The Pressures of Culture, International Attention, and Domestic Law on the Role of African Women†. Gender and Sexuality Law Online. Columbia Law School. 25 January 2012. Web. http://www.un.org/en/documents/udhr/index.shtml#a3

Wednesday, October 23, 2019

Reacton Paper for the movie “Boses”

Synopsis: Oboes is a tale of compassion, strength of the human spirit and the redeeming power of music. It tells the story of Nook, a 7-year-old victim of child abuse in the hands of his father. Rendered mute by a physical trauma that damaged his Larynx, Anonymously Duke), who lives with his father in a countryside village, Is rescued by police and taken to a shelter for battered children owned and run by the kindly Ms. Amanda(Cherry Pie Placate).HIS speech dillydally aggravated by the psychological burden of being kept away from his cruel father makes Nook despondent. One day, eyeing the other children taunting a man who lives in a house near the shelter, Nook becomes curious, especially as he later on hears violin music coming from the house. He soon discovers that the man is the violinist Ariel(Coke Ballista), the brother of Amanda who has abandoned his career as a concert violinist In Manila to live as a recluse, apparently In grief and guilt over the death of his woman Blanch(Me rely Syrians).Nook's fascination with violin music leads him to Investigate around Riel's house when it is empty. Sensing the boys interest, Ariel in time subtly manages to encourage Nook to try the violin, and soon discerns a prodigy in the timid boy. A friendship very gently blossoms between the recluse and the battered child, until the boy is ripe for a recital to be witnessed by his father. Reaction: Oboes Is a film which speaks to us a good message of hope despite of a tragic history and how music can change a life of someone.The message which was communicated through excellent direction, fine portrayals, and beautiful music was clear enough to let ourselves be aware of what is really happening around us and be enlightened in mimes of great darkness. The film has several sensitive topics and I'm impressed of how the way they treated these topics. It made the film worthy of being acclaimed. Child abuse Is the main issue that was shown in the movie – on doing harsh actions and making a child a human ashtray – and the worst was, by a parent Itself. The parents have no right to hurt their child Just because they are the parents.Parents are ought to teach moral and good things to their children. Of course, It is not right to make violence at a child's eyes because that could result to another violence, or rose, because of the boys early age, they are already poisoning his innocent mind which is really unfair. And the sad part is that they give the child a life full of fears, traumas and distress which steals the confidence and trust of the boy to himself and the world. Instead of having protection and care which every child ought to have,they create only something that a child can fear.They are depriving the freedom of the child. Sexual harassment was also one issue though it was not really shown in the film. It was actually Shirley story wherein she said the line â€Å"†¦ Anon aka in tatty†. It was really alarming because the one who molested her was her own father. And very distressing to think that she was only five, six or seven years old. Like sexual harassment which was not totally highlighted in the film but still has a great impact child abuse. It's illegal because it is a crime; equivalent to killing and stealing a life of a person. More than that, It is a mortal sin.Sexual harassments, abortion, live-in, pre- marital sex, and suicide were the sensitive topics Eve found out. These are only little tails in the story but still important. Though some weren't given emphasis but still supports the story which makes it worthwhile. The biggest lesson that I got was to keep the faith and hope despite the ruthlessness of life. Nook had lots of scars, both physical and emotional. Beaten by his father, tortured and forced him to eat as in forcing the spoon into his mouth. But at the end, he was able to get back his trust in the world and live a new life.Same as Ariel who was in sorrow and loneliness because of the death of the one that he loves, at the end, he mound the comfort and restored his spirit. And who says that bad people don't have the chance to be good? Of course they have like in the situation of Mans Marcelo (Risky Dave) who at the end was very sorry for the unkindness he had to his son. Basically, the film offers us hope in every problem that we face and might face in the future. Music has a very important role in the story because it is the instrument that healed both Ariel (Coke) and Nooks Aeolian) wounds of the past.Though it leave them scars but scars are physically not painful anymore. Through music, we can express what we feel in a more peaceful and beautiful way. As a music lover, I truly believe on how music can transform lives. Basically, Oboes is a very sensible story and I agree to that. Doses, speaks to us the voice of the children asking freedom from the chains of violence and abuse; crying and shouting out loud but never heard; seeking for themselves that was stol en from them; and the voice which may not be in the form of words, but in the form of something where they can find, somehow, a relief.

Tuesday, October 22, 2019

Content Marketing Editorial Calendar How to Get Organized (Template)

Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dont  have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that the  number one way to get traffic is through  the very habits that an editorial calendar will help us develop- organization  and consistency. However, a lot of marketers  still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digital  Content Marketing Editorial Calendar When you're ready to upgrade, a tool like   can provide a fully digital solution, connecting  your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We often  hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketing  format that involves the creation and sharing of  media and publishing content  in order to acquire customers. This information can be presented in a variety of formats, including news, video,  white papers,  e-books,  infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It's  marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that is  100% committed to helping its audience. It  provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice works  great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visits  their site will purchase a Weber grill?  Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is A  Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Content  marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. They’re essential tools for planning ahead and sticking to deadlines. Without them, it’s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know who’s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesn’t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, it’s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isn’t actually a marketer. If this situation sounds familiar, stick with us through this post. We’re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what you’re going to do before you do it. As we like to say at , â€Å"plan your work, then work your plan.† When it comes to planning, too many content marketers just wing it. â€Å"Winging it† isn’t a real editorial strategy, though. It leads to creating directionless content that doesn’t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content you’ll create. Why you’re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team member’s workflow. And that’s just scratching the surface. Let’s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinson’s Law, â€Å"work expands to fill the time available for its completion.† Without constraints, people take as much time as they have to get their work done. This isn’t necessarily because they’re lazily, but because it’s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, we’re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, it’s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring they’re enforced, results in more content getting created. It’s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and they’re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they aren’t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place can’t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. That’s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools you’re likely using to help you get more organized and save more time. Here are some  examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if you’re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You don’t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profiles  or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lost  and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their loss  and your advantage. The content marketers that dedicate themselves to great planning and content creation  will always come out ahead. Good luck! Ready to manage your marketing with ?  Start a free 14-day trial or schedule a demo now.