A Capstone Experience(Factors and Trends that Influence Strategy Assignment

A Capstone Experience(Factors and Trends that Influence Strategy Development)1 - Assignment Example The businesses will save a lot of money in the long run. However, there will be reductions in employment, cuts on expenditure, and closure of establishments (Glynn, 2010). Investment strategies involve the business spending on innovation and market diversification. Though it is a risky strategy, many businesses have begun successfully using investment strategies. Businesses will allocate a large portion of their capital towards short-term survival and innovation. Businesses will then exploit all its resources (Glynn, 2010). Ambidextrous strategies are a combination of retrenchment and investment strategies. Businesses that adopt these strategies survive the recession period by cost and asset cutting. The businesses also invest a lot in product innovation and market development. Business managers have a task in choosing the right investment for the business and which cost to cut (Glynn, 2010). In the new post-recession consumer behavior, there are certain factors useful to achieve product differentiation. The factors include good business location to create convenience for the customers, and price differentiation so as to give the customers value for their money. Luxury goods are products which are not necessary; however, they make life more pleasant. Marketers of luxury goods should abandon their efforts to abandon premium pricing because their marketing focuses more on affluent mass markets. It would confuse market players because plenty of goods would not know whether to represent luxury or premium pricing (Silverstein, 2008). It is advantageous to create customer value and satisfaction. Companies should formulate their marketing strategies while sticking to the societal attitudes. For example, Wal-Mart delivers its promises always charging low prices on

The Lawsuit Essay Example for Free

The Lawsuit Essay When looking for resources I came across a critical review to my story â€Å"The Lawsuit† by Naguib Mahfouz I came across a post which gave me a better insight of the story. My story was about a man who had trouble within on rather or not to help his step mother who he feels stole everything from him and his family. My article tried to evaluate his character and why the son wouldn’t try to get a better understand on why his step mother was asking him for money. The author of the article also tried to put himself into the perspective on why he had so much anger towards her. The son would question how could someone who was so beautiful needs help now. She could get anything with her looks and no twenty years later she was begging not his deceased father but his son for money. Why couldn’t she remarry or get a job like everyone else in the world. The son did not want to look into maybe things in life had prevented her from getting a job. Maybe the widow had hardships. When finally seeing his father widow in court he say that she was fat, ugly, and appeared older then her age. The son finally saw all the hardship she went through and decided to not fight her on her lawsuit but to bless her. For example â€Å"She couldnt rely on her looks anymore and she never knew how to work for her living, so she could only fall back upon the son who sees this and doesnt mind helping her out. † Helping people is better than holding a grudge against. The author’s main point of the story was to help us understand the son’s point of view and why he felt the way he did.

appearence and reality Essay -- essays research papers

Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q... appearence and reality Essay -- essays research papers Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q...

Female Genital Mutilation: A Gross Violation of Human Rights Essay

Female Genital Mutilation (FGM) has often been viewed as a rite of passage for women in various countries within Africa, South America, the Middle East and Asia. However, due to societal norms and pressures, whether it based in culture or religion, forces women to partake in a practice that has serious health risks and takes away the rights of women who believe they have no other choice. The Universal Declaration of Human rights are applicable to all member states including most of the countries that still practice FGM. However, despite claiming that the human rights set forth would be observed as obligated in terms of their memberships, FGM violates numerous rights and freedoms that claim to be recognized but, are not known to the people. These rights are neglected, and frequently go unacknowledged within communities because of denied access to media or information. Nonetheless whether it is intentional or a direct result of the poverty levels within these countries these are rights that the people deserve to know they have. If women were exposed to various forms of media and knew of their rights, FGM would not be so highly practiced. Female Genital Mutilation is a flagrant violation of one’s human rights. Female Genital Mutilation (FGM) is also known as female circumcision. There is this passivity and social acceptance that implied when using female circumcision versus FGM because, circumcision of males in western cultures is a norm and therefore, not viewed as a violation of one’s rights. However, if female genital cutting is referred to as female circumcision then it equating the severity of FGM with that of a male which is not the case. FGM is more harmful to the health of the woman at question and in no means beneficial to... ... Study Using Female Genital Mutilation†. Health and Human Rights. The President and Fellows of Harvard College. Vol. 2, No. 2 (1997), pp. 137-146. Web. Dorkenoo, Efua. â€Å"Combating Female Genital Mutilation: An Agenda for the Next Decade†. Women's Studies Quarterly, Vol. 27, No. 1/2, Teaching About Violence Against Women, The Feminist Press at the City University of New York (Spring - Summer, 1999), pp. 87-97. Web R. Beitz, Charles. â€Å"Human Rights as a Common Concern†. The American Political Science Review, American Political Science Association, Vol. 95, No. 2 (Jun., 2001), pp. 269-282. Web N. Davis, Aisha. â€Å"Female Genital Cutting: The Pressures of Culture, International Attention, and Domestic Law on the Role of African Women†. Gender and Sexuality Law Online. Columbia Law School. 25 January 2012. Web. http://www.un.org/en/documents/udhr/index.shtml#a3

Reacton Paper for the movie “Boses”

Synopsis: Oboes is a tale of compassion, strength of the human spirit and the redeeming power of music. It tells the story of Nook, a 7-year-old victim of child abuse in the hands of his father. Rendered mute by a physical trauma that damaged his Larynx, Anonymously Duke), who lives with his father in a countryside village, Is rescued by police and taken to a shelter for battered children owned and run by the kindly Ms. Amanda(Cherry Pie Placate).HIS speech dillydally aggravated by the psychological burden of being kept away from his cruel father makes Nook despondent. One day, eyeing the other children taunting a man who lives in a house near the shelter, Nook becomes curious, especially as he later on hears violin music coming from the house. He soon discovers that the man is the violinist Ariel(Coke Ballista), the brother of Amanda who has abandoned his career as a concert violinist In Manila to live as a recluse, apparently In grief and guilt over the death of his woman Blanch(Me rely Syrians).Nook's fascination with violin music leads him to Investigate around Riel's house when it is empty. Sensing the boys interest, Ariel in time subtly manages to encourage Nook to try the violin, and soon discerns a prodigy in the timid boy. A friendship very gently blossoms between the recluse and the battered child, until the boy is ripe for a recital to be witnessed by his father. Reaction: Oboes Is a film which speaks to us a good message of hope despite of a tragic history and how music can change a life of someone.The message which was communicated through excellent direction, fine portrayals, and beautiful music was clear enough to let ourselves be aware of what is really happening around us and be enlightened in mimes of great darkness. The film has several sensitive topics and I'm impressed of how the way they treated these topics. It made the film worthy of being acclaimed. Child abuse Is the main issue that was shown in the movie – on doing harsh actions and making a child a human ashtray – and the worst was, by a parent Itself. The parents have no right to hurt their child Just because they are the parents.Parents are ought to teach moral and good things to their children. Of course, It is not right to make violence at a child's eyes because that could result to another violence, or rose, because of the boys early age, they are already poisoning his innocent mind which is really unfair. And the sad part is that they give the child a life full of fears, traumas and distress which steals the confidence and trust of the boy to himself and the world. Instead of having protection and care which every child ought to have,they create only something that a child can fear.They are depriving the freedom of the child. Sexual harassment was also one issue though it was not really shown in the film. It was actually Shirley story wherein she said the line â€Å"†¦ Anon aka in tatty†. It was really alarming because the one who molested her was her own father. And very distressing to think that she was only five, six or seven years old. Like sexual harassment which was not totally highlighted in the film but still has a great impact child abuse. It's illegal because it is a crime; equivalent to killing and stealing a life of a person. More than that, It is a mortal sin.Sexual harassments, abortion, live-in, pre- marital sex, and suicide were the sensitive topics Eve found out. These are only little tails in the story but still important. Though some weren't given emphasis but still supports the story which makes it worthwhile. The biggest lesson that I got was to keep the faith and hope despite the ruthlessness of life. Nook had lots of scars, both physical and emotional. Beaten by his father, tortured and forced him to eat as in forcing the spoon into his mouth. But at the end, he was able to get back his trust in the world and live a new life.Same as Ariel who was in sorrow and loneliness because of the death of the one that he loves, at the end, he mound the comfort and restored his spirit. And who says that bad people don't have the chance to be good? Of course they have like in the situation of Mans Marcelo (Risky Dave) who at the end was very sorry for the unkindness he had to his son. Basically, the film offers us hope in every problem that we face and might face in the future. Music has a very important role in the story because it is the instrument that healed both Ariel (Coke) and Nooks Aeolian) wounds of the past.Though it leave them scars but scars are physically not painful anymore. Through music, we can express what we feel in a more peaceful and beautiful way. As a music lover, I truly believe on how music can transform lives. Basically, Oboes is a very sensible story and I agree to that. Doses, speaks to us the voice of the children asking freedom from the chains of violence and abuse; crying and shouting out loud but never heard; seeking for themselves that was stol en from them; and the voice which may not be in the form of words, but in the form of something where they can find, somehow, a relief.

Content Marketing Editorial Calendar How to Get Organized (Template)

Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dont  have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that the  number one way to get traffic is through  the very habits that an editorial calendar will help us develop- organization  and consistency. However, a lot of marketers  still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digital  Content Marketing Editorial Calendar When you're ready to upgrade, a tool like   can provide a fully digital solution, connecting  your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We often  hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketing  format that involves the creation and sharing of  media and publishing content  in order to acquire customers. This information can be presented in a variety of formats, including news, video,  white papers,  e-books,  infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It's  marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that is  100% committed to helping its audience. It  provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice works  great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visits  their site will purchase a Weber grill?  Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is A  Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Content  marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. They’re essential tools for planning ahead and sticking to deadlines. Without them, it’s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know who’s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesn’t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, it’s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isn’t actually a marketer. If this situation sounds familiar, stick with us through this post. We’re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what you’re going to do before you do it. As we like to say at , â€Å"plan your work, then work your plan.† When it comes to planning, too many content marketers just wing it. â€Å"Winging it† isn’t a real editorial strategy, though. It leads to creating directionless content that doesn’t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content you’ll create. Why you’re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team member’s workflow. And that’s just scratching the surface. Let’s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinson’s Law, â€Å"work expands to fill the time available for its completion.† Without constraints, people take as much time as they have to get their work done. This isn’t necessarily because they’re lazily, but because it’s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, we’re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, it’s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring they’re enforced, results in more content getting created. It’s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and they’re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they aren’t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place can’t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. That’s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools you’re likely using to help you get more organized and save more time. Here are some  examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if you’re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You don’t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profiles  or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lost  and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their loss  and your advantage. The content marketers that dedicate themselves to great planning and content creation  will always come out ahead. Good luck! Ready to manage your marketing with ?  Start a free 14-day trial or schedule a demo now.

Social Psychology essays

Social Psychology essays Chapter nine brings out a very important and scary part of society, deindividuation. In this chapter individuation is defined as the loosening of normal constraints on behavior when people are in a crowd, leading to an increase in impulsive and deviant acts. Acts of violence seem to be the dominating act in many of these situations. The fact that people seem to lose their individuality when they conform to the crowds behavior is disturbing. To somewhat confront this issue, a part in the chapter that we should review in class is the Great Person Theory. The Great Person Theory states that certain personality traits make us better leaders and therefore, we are less likely to deindividualize ourselves. Theories such as Contingency Theory of Leadership, Task-Oriented Leader, and Relationship-Oriented Leader provide great points on how to prevent conforming to the bad element. The study on Social Facilitation surprised me, when James Michaels tested his theory at the pool hall and found that the more comfortable the player was at playing pool the better he/she performed with an audience. I would have thought that it wouldnt have mattered how good you are at pool, the player would play the same, with or without an audience. The use of negotiation is a topic that I use frequently. I have used it to try to negotiate extra points in some of my classes, I have used it to get my out of trouble, and I have used it to barter for better things. ...

Free Essays on Ethiopian Starvation

U.S.-ETHIOPIA RELATIONS U.S.-Ethiopian relations were established in 1903 and were good throughout the period prior to the Italian occupation in 1935. After World War II, these ties strengthened, on the basis of a September 1951 treaty of amity and economic relations. In 1953, two agreements were signed: a mutual defense assistance agreement, under which the U.S. agreed to furnish military equipment and training, and an accord regularizing the operations of a U.S. communication facility at Asmara. Through fiscal year 1978, the U.S. provided Ethiopia with $282 million in military assistance and $366 million in economic assistance in agriculture, education, public health, and transportation. A Peace Corps program emphasized education, and United States Information Service educational and cultural exchanges were numerous. After Ethiopia's revolution, the bilateral relationship began to cool as a result of the Derg's identification with international communism and U.S. revulsion at the Derg's murderous means of maintaining itself in power. The U.S. rebuffed Ethiopia's request for increased military assistance to intensify its fight against the Eritrean secessionist movement and to repel the Somali invasion. The International Security and Development Act of 1985 prohibited all U.S. economic assistance to Ethiopia with the exception of humanitarian disaster and emergency relief. In July 1980, the U.S. Ambassador to Ethiopia was recalled at the request of the Ethiopian Government, and the U.S. Embassy in Ethiopia and the Ethiopian Embassy in the U.S. were headed by Charges d'Affaires. With the downfall of the Mengistu regime, U.S.-Ethiopian relations improved dramatically. Legislative restrictions on assistance to Ethiopia other than humanitarian assistance were lifted. Diplomatic relations were upgraded to the ambassadorial level in 1992. During FY 1997, the U.S. provided about $77.2 million in assistance to Ethiopia, of which $39.9 mil... Free Essays on Ethiopian Starvation Free Essays on Ethiopian Starvation U.S.-ETHIOPIA RELATIONS U.S.-Ethiopian relations were established in 1903 and were good throughout the period prior to the Italian occupation in 1935. After World War II, these ties strengthened, on the basis of a September 1951 treaty of amity and economic relations. In 1953, two agreements were signed: a mutual defense assistance agreement, under which the U.S. agreed to furnish military equipment and training, and an accord regularizing the operations of a U.S. communication facility at Asmara. Through fiscal year 1978, the U.S. provided Ethiopia with $282 million in military assistance and $366 million in economic assistance in agriculture, education, public health, and transportation. A Peace Corps program emphasized education, and United States Information Service educational and cultural exchanges were numerous. After Ethiopia's revolution, the bilateral relationship began to cool as a result of the Derg's identification with international communism and U.S. revulsion at the Derg's murderous means of maintaining itself in power. The U.S. rebuffed Ethiopia's request for increased military assistance to intensify its fight against the Eritrean secessionist movement and to repel the Somali invasion. The International Security and Development Act of 1985 prohibited all U.S. economic assistance to Ethiopia with the exception of humanitarian disaster and emergency relief. In July 1980, the U.S. Ambassador to Ethiopia was recalled at the request of the Ethiopian Government, and the U.S. Embassy in Ethiopia and the Ethiopian Embassy in the U.S. were headed by Charges d'Affaires. With the downfall of the Mengistu regime, U.S.-Ethiopian relations improved dramatically. Legislative restrictions on assistance to Ethiopia other than humanitarian assistance were lifted. Diplomatic relations were upgraded to the ambassadorial level in 1992. During FY 1997, the U.S. provided about $77.2 million in assistance to Ethiopia, of which $39.9 mil...

Specialty Hospitals and Community Hospitals Essay

Specialty Hospitals and Community Hospitals - Essay Example For instance, some cardiac hospitals had a tendency of treating cases that were more profitable as compared to the cases that community hospitals dealt with, whilst there was no conclusive determination as regards specialty hospitals dealing with surgical cases. Another realization of this analysis was the higher satisfaction from patients who received their treatment from specialty hospitals compared to other hospitals (Li & Wang, 2008). The conclusion drawn from this study was that specialty hospitals delivered care that was less uncompensated. However, the compensation of these costs came from payments done to corporate and property income taxes. Another mode of compensation was the failure to receive a disproportion share of hospital payments. On the other hand, the department of health concluded that some physicians usually referred patients to their private hospitals whilst still taking emergency calls from their departments in order to maintain their bases for referrals. These studied failed to identify a significant impact differential on both utilization and quality, and as such, recommended a modification on the prices of DRG in order to reflect costs much closely, as well as, eliminating any incentives provided. According to the studies and reports, it was impossible for MedPAC and the department of health to come up with a conclusive decision about the performance and activities of specialty hospitals. However, it was necessary to come up with a solid decision in order to determine the right position of specialty hospitals within the community. For instance, the CMS came up with certain decisions at the end of August 2006. It decided to follow up the recommendations made by the MedPAC in order to revise payments made to DRG for them to be much closer to other hospital costs as compared to hospital charges. In addition, it also seconded the proposed rule whereby specialty hospitals were to accept transfers of patients

Reflective Portfolio 05204 Essay Example | Topics and Well Written Essays - 3000 words

Reflective Portfolio 05204 - Essay Example The emergence of globalization has highly influenced various internationalisation strategies of organisation in terms of their international trading procedure. Various organisations have started to market their products within a global platform, it has become essential to analyse and select various internationalization strategies such as standardization or adaptation of the marketing mix (Hise and Choi, 2011). Schmid and Kotulla, (2011) have described that increase in technologies has created a union of culture and similarities in customer demands. Therefore, this situation has developed the practice of standardization of international trading. Standardization approach has assisted organisations to achieve economies of scale while efficiently monitoring the global communication. The standardization of international trading strategy of Coca-Cola Company has enabled the organisation to treat their different market as a single global platform (Newburry and Yakova, 2006). Gerpott and Jakopin (2005) have argued against the implementation of standardization by stating that this process provides little scope of flexibility and marketing effectiveness while it can generate negative reaction due to neglecting local requirements. Alternatively, adaptation of local market allows marketers to modify their marketing mix as per local specifications which provide them comparatively strong hold of the global market. Different successful organisations have considered both standardization and adaptation to increase their global marketing reputation. McDonald’s has utilized both these strategies which assist them to maintain their standard in terms of product line, advertising and customer management. This process has assisted them to focus on modifying their product ingredients and specifications as per local taste preferences (Karpiarz, et al., 2014). The increase in globalized economy has also

Sales Essay Example | Topics and Well Written Essays - 1500 words

Sales - Essay Example Ethics is education what is correct and what is incorrect and after that doing the "true thing." Public relations engage offering advice on the "true thing" to execute and then assisting the organization obtains credit for it. The sales and political surplus of the last 10 years have received a number of public relations practitioners to the gloomy face since they experienced it was the merely method for their organization to revenue1. Though it is believe doing correct for corrects sake is sufficient, there are a number of who might not distribute this viewpoint. There's a basis that several good entrepreneur could clinch: study currently demonstrates that publicly accountable attitude is first-class for the bed line. Analysis A fresh analysis of in general monetary performance of the 2001 list of 100 Best Business people demonstrates that this crowd of companies did considerably healthier than the enduring organizations of the S&P 500. It is observed that the mean level of the 100 Best was more than 10 percent superior to the other type of organization of the S&P 500. A lot of group believes that by making a business ethics plan that monetary progress will be guaranteed. The most excellent CEP in the humanity would not give guarantee the progress of an awful creation. Neither would it, in separation, alter individual's attitude. It is merely a part of document in the end. The acceptance of a rule is merely one component of a many-sided procedure that could re-engineer an organization and need important alteration in whole functions and processes. There is no one volume fits all while no two organizations are identical, that's why, in the performance of one conferring organization, opening a novel mission is defined to the client as "incoming the Gray Zone" 2. Science or Art Sales ethics fundamentally is a science of people communication that endorses an optimistic status in the market place. At the same time as development engages individual, it has an inclin ation to be more the achievement of equipment beneath human course. Sales, still at the uppermost business stage, are concerning human relation and boundary. It is regarding reality, simplicity, honesty, and belief, amongst an entire chain of further precise elements. It creates no more sagacity to parse the words Sales and Ethics disjointedly than to differentiate among the words Cold Weather. Sales are the operation of trade and Ethics is the deliberation of how it is performed. In ethics exercise the objective is to attain a truthful status, whatever the field of attempt, with the intention that behavior could be calculated, and accustomed to make the most of kindness towards the organization. Ethics commissions survive in almost each area of life, medical, educational, political, to forename a few, and these well-known meetings plan to augment public assurance in their grounds. examinations into individuals or organizations that have reasoned apprehension raise public self-confi dence with the intention of the organization is eventually disturbed in relation to the familiar good. At the same time as we could definitely talk about the qualities of the peoples words it is not unavoidably creative to do accordingly. In background, and employed as an evocative term, sales ethics is an idea of amount of good behavior for any business venture. Why it is deemed high-quality public relation and sales ethics are inextricably joined? It comes down to clarification. Ethics is actually the

Analysis of Bay Coasts Housing and Rental Research Paper

Analysis of Bay Coasts Housing and Rental - Research Paper Example Another house no. 20 of 11 years old claimed rental return of 5% though the house price is not very high but the rent charged is comparatively higher in comparison with house number 99. The house has AC fitted .In comparison with house number 99 the location of this house is excellent within half a kilometer of the railway station. House number 8 that is ownership house claims a higher rental ratio because it is also located very close to railway station. The house is made of timber but the condition is good and tough. It is 42 years old. There is no other special feature in this house. House no18 is located far from the rail or bus stand. It is 16 year old. The rental return ratio of the house is 6.6.This house should have claimed higher rent for but for the poor maintenance could not get. House no.21 is old with 220 square meter area priced at $437000 only but the rent charged is comparatively higher to yield 5.8% return on rent. This house is also located very close to bus stand and therefore claimed higher rent. The overall best feature of these high RRR fetching house is the location near the railway station or bus stand or the shopping center or all. Maintenance is also a factor to determine higher rent and RRR. House no.94 and 89 both have 170 sq m area of space claiming very high price of $1213000 and $1274000 but get the lowest RRR. House number 94 is new but no 89 is 38 years old. The house no. 94 provides AC but in poor condition. It has a bay view and is very close to the bus stand and the shopping center. It is built of bricks and new. The rent claimed is very low because it is poorly maintained. Good maintenance can be helpful in getting high rent. The house no.89 is non-AC, poorly maintained but with very good street image of 10 and situated near the shopping center. The rent received is very low. They badly require maintenance to boost up the image and confidence of people to pay more. The highest rent $740 claimed by house no.115 yielded RRR of 2.3% only which is quite lower compared to that of house no.1 of

Risk Management Essay Example | Topics and Well Written Essays - 750 words

Risk Management - Essay Example Although CSA has been largely effective as security technology, it has a number of vulnerabilities that allow malicious attackers to carry out remove code executions on the network (Allen,2001). On the other hand, our organization employs the use of both behavior based antivirus and signature based antivirus. Antivirus has proven to be significantly effective particularly in the detection and deletion of suspicious programs in our systems. A major challenge with this technology is that antiviruses also have a number of security flaws and sometimes hackers have been able to evade detection by using malware. Finally our organization has also employed the use of file/HDD encryption technologies to make both the data and files we transfer over the network to be unreadable to unauthorized individuals. In terms of effectiveness, encryption is fully effective and does not only improve the security of the organizations data but is also easier to be applied by the users. There are a number of additional security controls that can be added to the security technologies in our organization to help prevent unauthorized persons from accessing our confidential information and sensitive systems. These controls include administrative, technical and managerial controls. With regard to the administrative controls, our organization still needs a number of controls such as well written policies, guidelines and procedures that can be used as a framework of reducing the various security risks facing our organizations network systems. For example some of the additional policies that our organization urgently need at the moment included a well developed corporate security policy as well as a password policy. On the other hand, the additional technical security controls required in our organization include IDS and firewalls. Additionally we also need to put in place other important technical security controls such as logical access controls as well as new version antivirus software. Fin ally our organization will require managerial security controls such as security guards to protect the physical installations within our organization, cameras as well as locks and doors. To effectively mitigate some of the security risks in our organization, there is need to include all these security controls and use them together with the security technologies that are currently in place. As earlier been noted, there are a number of security technologies and methodologies used in our organization. Some of the security technologies and methodologies we use in our company include Cisco security agent (CSA), Antivirus, and file Encryption. The use of CSA has significantly helped our organization to be able to minimize cases of end point intrusion by allowing our security experts to monitor the network traffic and system activity in our networks systems of our organization. Given the constant security threats that our organization has continued to face, Cisco Security argent has effec tively enabled our organization to overcome some of the vulnerabilities in its security systems. As a security technology, CSA has also provided an efficient infrastructure that supports various network operations in the organization. Finally although it has a few flaws, this security technology can effectively be integrated by the other technologies to

Analysis of Bay Coasts Housing and Rental Research Paper

Analysis of Bay Coasts Housing and Rental - Research Paper Example Another house no. 20 of 11 years old claimed rental return of 5% though the house price is not very high but the rent charged is comparatively higher in comparison with house number 99. The house has AC fitted .In comparison with house number 99 the location of this house is excellent within half a kilometer of the railway station. House number 8 that is ownership house claims a higher rental ratio because it is also located very close to railway station. The house is made of timber but the condition is good and tough. It is 42 years old. There is no other special feature in this house. House no18 is located far from the rail or bus stand. It is 16 year old. The rental return ratio of the house is 6.6.This house should have claimed higher rent for but for the poor maintenance could not get. House no.21 is old with 220 square meter area priced at $437000 only but the rent charged is comparatively higher to yield 5.8% return on rent. This house is also located very close to bus stand and therefore claimed higher rent. The overall best feature of these high RRR fetching house is the location near the railway station or bus stand or the shopping center or all. Maintenance is also a factor to determine higher rent and RRR. House no.94 and 89 both have 170 sq m area of space claiming very high price of $1213000 and $1274000 but get the lowest RRR. House number 94 is new but no 89 is 38 years old. The house no. 94 provides AC but in poor condition. It has a bay view and is very close to the bus stand and the shopping center. It is built of bricks and new. The rent claimed is very low because it is poorly maintained. Good maintenance can be helpful in getting high rent. The house no.89 is non-AC, poorly maintained but with very good street image of 10 and situated near the shopping center. The rent received is very low. They badly require maintenance to boost up the image and confidence of people to pay more. The highest rent $740 claimed by house no.115 yielded RRR of 2.3% only which is quite lower compared to that of house no.1 of

Foreign Direct Investment & Exchange Report Research Paper

Foreign Direct Investment & Exchange Report - Research Paper Example The paper tells that control in the host country is usually acquired through increasing active company operations. It can also be done by purchasing a company in the host country. In this case, foreign investors may want to extend business and offer Redbox to Brazil since Brazil does not invest in Redbox. Alternatively, Brazil can invest in manufacturing and marketing of Redbox. Considering various factors, FDI offers stable economic gain especially for countries that are focused on growth. The reason FDI for Redbox in Brazil is necessary is because FDI has been proved to be sustainable and stable even when other capital flows such as equity portfolio are faced with major hitches. This trend has evidently existed for many years and has contributed to the shift of capital inflow from portfolio investment and bank loans to FDI. On the contrary, Brazil can invest in Redbox if there is assurance that it will exceptionally contribute to growth and development. Brazil can also take advanta ge of its financial stability to invest since FDI takes advantage of the financial crisis. Brazil will also have the advantage of control over its resources. The flow of capital to other nations other than the investor’s country also has the advantage of giving high rates of return. This is because the flow of capital internationally reduces risks that are faced by capital owners hence enabling investors to diversify investment. Moreover, the integration of global capital markets helps in the spreading of best economic practices in areas such as governance among other areas.

Henry Jekylls Full Statement of the Case Essay Example for Free

Henry Jekylls Full Statement of the Case Essay The Strange Case of Dr. Jekyll and Mr. Hyde was written in 1886 by Robert Louis Stevenson. The story derived from one of Stevensons many adult nightmares and raised questions about Society and Religion that was debated by many people. The story was about the duality of man and how Dr. Jekyll tried splitting the good and evil. A result of this was Mr. Hyde and his pure evil personality. In the novel, the last chapter Henry Jekylls Full Statement of the Case answered many questions brought up earlier in the story. Dr. Jekyll is portrayed as a respected and distinguished, well brought up man at the beginning of chapter 10. This is clear in the words, [he was] fond of the respect of the wise and good among my fellow-men, and with every guarantee of an honourable and distinguished future. These statements show us he has all the traits of a gentleman because it says good among my fellow men and fond of the respect of the wise which meant he liked other high honourable men respecting him; however he feels as though he already leads a double life. We see this in the words, I concealed my pleasures and I stood already committed to a found duplicity of life. This tells us that although he likes having he privileges of a gentleman he also enjoys doing something he cant, which would tarnish his reputation. Before he started the experiment Jekyll lead a respected and high life style of being respected by others and being well off and had a theory on good and evil. Jekyll believed that man was made up of 2 personalities, one good and evil. This is clear in the text when Jekyll explains, That man is not truly one, but truly two. He had a large interest in the duality of nature. He believed he could split everyones two personalities into two different people. Jekyll was excited by the idea of separating the two identities. This is apparent when he says I had learned to dwell with the pleasure, as a beloved daydream, on the thought of the separation of these elements he thought that by separating the two identities they would stop irritating each other and he was excited by separating the two personalities because he says hed learned to dwell with the pleasureof the separation of these two elements. Therefore, this was Jekylls ultimate desire and he worked towards this ground-breaking expe riment. Jekyll undertook the experiment to try and split his two personalities and to prove that it was possible. He believed he could brew a potion that would make his good and evil side split into two. It is clear because Jekyll explains that he managed to compound a drug by which these powers should be dethroned from their supremacy. He tells us that mixing the elements would combine their power and he thinks this will split his two personalities into two different people. After he compounded the drug Jekyll hesitated to take it because he knew it was a powerful drug and he risked death. This is proven in the statement I hesitated long before I put this theory to the test of practice. I knew well that I risked death Jekyll knew that he risked his life but was sure that he could do it and had faith in his theory of the dual personalities and duality of man. Once Jekyll finally takes the drug he describes the transformation as the most racking pangs succeeded: a grinding in the bones, deadly nausea, and a horror of the spirit that cannot be exceeded at the hour of birth or death. The way he described the feelings was excruciating pain and that he imagined that you could only feel such pain at the hour of birth or death. This would of made the reader feel repel the reader but also excite them because they would want to know what happens. A Victorian reader probably would find this very controversial and might be slightly offended by the words that are used. When Jekyll first became Hyde he knew from the moment he changed that he was more evil already, this is obvious in the words I knew myself, at the first breath of this new life, to be more wicked, tenfold more wicked. Although Jekyll knew that he was even more wicked as Hyde he seemed to have positive feelings towards him. He felt as though when he was Hyde he was free and had no cares in the world. This is reflected in the words I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. Before the experiment Jekyll felt as though he already lead a double life and had to conceal his pleasures, but as Hyde he had someone in which he could unleash all his forbidden cravings and not have a conscience after doing so. Hed found a perfect solution. Jekyll could become Hyde by taking a potion and Hyde could become Jekyll by reversing the potion. Jekyll believed that his experiment was all under control. However, as Hyde grew stronger it was proven that he learned to control Jekyll. This is shown in the quote Yes, I had gone to bed Henry Jekyll, I had awakened Edward Hyde. How was this to be explained? I asked myself; and then, with another bound of terror how was it to be remedied? Hyde was becoming stronger then Jekyll and was beginning to control him, Hyde could pick and choose when he wanted to come out, and Jekyll had no control now. This also showed Jekylls panic and increasing lack of control because hed began to ask himself how he could keep control of Hyde. Due to Hydes strength becoming more powerful Jekyll decided to stop taking the potion hoping that it would stop Hyde forever. Jekyll was scared that Hyde would take over forever. This is shown in the words the balance of my nature might be permanently overthrown, the power of voluntary change be forfeited, and the character of Edward Hyde become irrevocably mine and he had a difficult decision as he states To cast it in with Hyde was to die a thousand interests and aspirations, and to become, at a blow forever, despised and friendless. In these words it tells us if he was to stay as Hyde he would be giving up thousands of his dreams and goals in live and become friendless because no one liked Hyde. Due to the fact Jekyll was scared that Hyde would take over he had to make a decision whether he would stay as Jekyll or Hyde. His decision was thwarted by Hyde but his resolution to be rid of Hyde helps the reader empathise with Jekyll. Jekyll stopped taking the drug hoping he would stay as Jekyll forever, however because Jekyll was taking the drug for so long he had become an addict and felt as though he could feel Hyde struggling for freedom and he took the drug once again after 3 months. This is clear in the words I began to be tortured with throes and longings, as of Hyde struggling after freedom; and at last, in an hour of moral weakness, I once again compounded and swallowed the transforming draught. These words prove that Hyde was struggling to break free from Jekyll when Jekyll had stopped taking the potion and Jekyll was finding it hard to not take the drug, I know this because it says I began to be tortured. The words struggle, tortured and longings all suggest conflict between the two identities. By the end of the novel Jekylls feelings towards Hyde had turned completely opposite from what they were at the beginning. Hyde and Jekyll had a pure hatred for each other and it was as if they were both trying to make each others lives worse. This is clear from the words The powers of Hyde seemed to have grown with the sickliness of Jekyll. And certainly the hate that now divided them was equal on each side. This statement shows us how strong the hatred between both sides but also the power struggle because Hyde was becoming stronger the more he hated Jekyll. Again, it is shown in the words, The powers of Hyde seemed to have grown with the sickliness of Jekyll. Thus representing the imbalance of power between the two. Although Jekylls hatred for Hyde was strong he carried on taking it because he felt like he was addicted to it. At one point in the novel it describes Jekyll taking the drug to someone with an addiction like to alcohol. He says, I do not suppose that when a drunkard reasons with himself upon his vice, he is once out of five hundred times affected by the dangers that he runs through his brutish physical insensibility. Here Jekyll refers to himself as a drunk and says he cannot reason with himself because he feels as though the drug has already affected him. Therefore, because Jekyll is addicted to the drug, this is why he carries on taking it and he has no power or self respect anymore. When Jekyll says I fell into slavery he means that Hyde has become stronger than him and has began to control him, making him take the drug and become Hyde more then he actually wants. Also at other times the drug has begun to control him because he is like an addict he has the feeling to want to take the drug all the time like and alcoholic would want to drink alcohol. In a way we begin to feel sorry for him here but however, we know it is his fault for carrying on taking the potions just because he enjoys not having any cares and getting away with things. In the novel Hyde is a very powerful and dominant character. He has multiple characteristics throughout the story. He is described as so much smaller, slighter, and younger then Henry Jekyll. The physical description of him is very different from Henry Jekylls. However it also says that evil was written broadly and plainly on the face of the other. This tell us that Hyde may have been smaller and younger the Jekyll however he is much more evil. Hydes character is the complete opposite of Jekylls and is described as more wicked, a tenfold more wicked. This tells us that Hyde is ten times more wicked than Jekyll by using the word tenfold. This makes the reader concerned for what Hyde might do to Jekyll. As well Hyde is described as a man of stone this simile tells us that he has no emotions or feelings for others. In parts of the final chapter Hyde is referred to as unnatural. This is shown in the phrase something not only hellish but inorganic. Jekyll believes that is something that is not real, which is true because he is not a real person, just something created from a potion. As well as being described as unnatural during the final chapter he is also referred to as an animal. This is proven in the statement a creature eaten up and emptied by fever. This phrase tells us that Hyde has traits of and animal by the way he acts and what he does, he acts as a savage animal in the wild when he kills innocent people. Hydes actions are disgraceful and evil throughout the novel. Some of these actions are when he trampled a little girl in the street. Jekyll reflects by saying, An act of cruelty to a child aroused against me the anger of a passer-by. This act makes Jekyll angry at Hyde for being cruel to a child and this is clear because he describes it as an act of cruelty and he is also angry because he makes a passer by angry and it could tarnish Jekylls reputation if people found out they were connected in a way. Another one of Hydes actions was the murder of Sir Danvers Carew. This criminal act is proven in the statement Some two months before the murder of Sir Danvers. These actions show that Hyde is pure evil and has no emotion and will do anything. His actions result in him having to go into hiding because people know that he killed Sir Danvers. The way he killed Sir Danvers Carew was described as, mauling the unresisting body this would of shocked and scared the reader because it would of created a disturbing imagery. Jekylls character is different from Hyde. Firstly, Jekyll is old and elderly; this is proven when he describes himself as elderly in the novel. However, Hyde is the opposite and is young and carefree. I know this because it says younger, lighter, happier. This shows that they are both opposites and this is what is meant when the author describes them as polar twins. Another way Jekyll is different from Hyde is that Jekyll has a conscience whereas Hyde doesnt. This is clear when Jekyll says, I was conscious even when I took the draught and in comparison Hyde says gloating on my crime. These statements prove that even though Hyde has done worse things than Jekyll, Jekyll seems to have more of a conscience. Although as well as having his own conscience, Jekyll seems to feel guilty for what he does when he is Hyde too. But, Hyde gloats at his crimes, therefore proving that he is immoral and not sorry for what hes done, this would of shocked and scared the Victorian reader. Also another difference between Jekyll and Hyde is that Jekyll becomes as Hyde becomes strong. I know this because of the statements sickliness in Jekyll and the powers of Hyde seemed to have grown. This proves that as Jekyll continued to take the drug he made Hyde stronger and it began to be a struggle between them both. Jekyll controlled the growth in Hyde because he carried on taking the potion because he had become an addict; he carried on taking the drug which began to make Hyde come out more often, making him a lot stronger. I know that Jekyll became an addict to the drug because it says I fell into slavery by using the word slavery it tells us that Hyde was beginning to control Jekyll because the more he took the transforming draught the more he became a slave to Hyde. The result of not controlling the growth of Hyde was Hyde getting stronger and stronger and eventually Hyde begins to control Jekyll because he could come out whenever he wanted and this shows how Hyde gains power over Jekyll and through the novel it shows the constant power struggle. At the end of the novel Jekyll knows that his experiments have failed and has to face the consequences. I believe that Jekyll made sure he died by his choice before letting Hyde take over for good. By killing himself Jekyll made sure that he was technically killing Hyde and that he wasnt left free to do evil things once he finally took over Jekylls body and it was a matter of pride and doing what was right for others. Jekyll was very wise to do such a thing for others and at the end of the novel I believe that Jekyll didnt regret his experiments at all. Jekyll was foolish to meddle with the darker side of science and philosophy. However, he didnt deserve to die because he only wanted to try something new and succeed. If Jekyll hadnt done this experiment then some one else would have. After reading the whole novel, I believe that the final chapter is very important to the story. It answers to most questions that are raised earlier in the topic. For example, when Utterson saw Jekyll at the window and Jekyll ignored him we now know that he ignored him and went away because he must have been changing into Hyde. Another example of a question being answered was why Lanyon was so shocked when he say Jekyll and never wanted to see him again, and this was due to him changing into Hyde in front of him. By seeing things from Jekylls perspective it gives us a clearer understanding of the power struggle between Hyde and himself and how Hyde eventually takes over. I would have liked to have seen at one point in the novel or final chapter some of Hydes viewpoint, but there wasnt and perhaps Victorian readers would of liked this too because then maybe it would of given explanations for why Hyde did some of the things he did. Hyde is seen from other peoples perspectives all the time and maybe if we were to have read something from his perspective, we might have seen reasons why he did some of the things he did. However I do believe that the final chapter was key to the novel and made everything much clearer to the reader.

Investigation And Evaluation Of Two Organizations Management Essay

Investigation And Evaluation Of Two Organizations Management Essay Marks and Spencers is one of the major British retailer companies. It has over 895 stores all over the world in more than 40 countries. marks and spencers have over 600 domestic stores and 295 international stores. marks and spencers is the UKs largest clothing retailer and a high end food retailer. marks and spencers is the worlds 43rd largest retailer. It sells clothes, food and wine, furniture, flowers and gifts and electronic products. It has made a pretax profit of over 1 billion  £ in 1998. They were the first British retailer to achieve such target. This clearly indicates that marks and spencers is a retail giant and has been an undisputed leader in the retail sector as far as the United Kingdom market is concerned. It has also proved itself in the international retail market and plans to expand its business in more directions and covering newer international market. Marks and Spencer was founded by Michael Marks and Thomas Spencer in 1894 as their first store in partnership at Cheetham Hill Road, Manchester. They made their reputation on a policy of only selling British made goods in 20th century. This was something extremely new in the market and hoped to capitalize on the buyers sense of belongingness to UK They sold food and clothes under the â€Å"St. Michael† brand which they introduced in 1928. They are also repudiated for having the most generous 35 days return policy on the British High Street. By 1950 almost all the goods were sold under â€Å"St. Michael†, women clothes and uniforms of girls were under â€Å"St. Margaret† label until the whole thing became â€Å"St. Michael†. The Asian food was introduced as the beginning of the cautious international expansion. Marks and Spencer opened stores in Europe in 1975 and in Ireland in 1979. This was a calculated step as Asian food was gaining popularity in the wes t and also the inflow of Asians in the western countries was on an upswing. This idea clicked and the company made huge returns. The company is known for emphasizing quality and offering fair value for money. marks and spencers has been a historic iconic retailer of British Quality goods. marks and spencers is aware of the fact that a solid and consistent growth is only guaranteed if it maintains its standards and delivers the best quality at the most reasonable rates. Being retail oriented company; customer satisfaction is of utmost importance and marks and spencers ensured it by healthy customer relations and most importantly provided post sales services to its customers In 1973 the company expanded in Canada. At a point they had 47 stores there. But they had never been able to improve their as a dull retailer. In late 90s efforts were made to improve and unprofitable locations were closed, but it wasnt successful. So they had to close the remaining stores in 1999.In 1975 they expanded in France by opening the stores in Paris. Paris being the worlds fashion capital, there was already stiff competition and it made it tough for Marks and Spencer to survive in such highly competitive environment. Except for Paris the European operation did not fare and the stores were sold in 2001.The Company acquired Brooks Brothers and Kings Super Markets in US but they were sold off. Several factors like these combined to threw Marks and Spencer into a heavy fall in 1997/98, which took everybody by surprise. These were the results of some bad decisions taken by Marks and Spencer which resulted in downfall of the company. The companys share fell by 70% approx. and its profits degraded from 1 billion to 145 million  £ at the end of 2001.In 2001 there were changes in their business focus. They started accepting credit cards and a new range of clothes was introduced. They also redesigned their business model. This resulted in some recovery but the problem still remained. In 2004 there was an attempt to take over marks and spencers by Bhs boss, Philip Green and Arcadia group. In Feb. 2007, marks and spenc ers announced to open worlds largest Marks and Spencer store at Dubai festival city. This surely turned out to be an intelligent move as Dubai is slowly becoming the trade capital of the world. Dubai, which is the most popular emirate of UAE, is now one of the hottest destinations for shopping, trading and travel and tourism industry. The high end Zendra Rhodes Collection was introduced in late 2009. PERFORMANCE: Marks and Spencer is listed on LSE (London stock Exchange) as a constituent of FTSE 100. Here is Year/Net Profit plot for Marks and Spencer. From the above data we can conclude that There was a heavy fall in 1998. In year 2001 the profits were very low only  £ M 2.8. There was some recovery in 2003-04 but they were still facing problem. From 2006 to 2008 there is some improvement. There is a significant decline in 2009. BRITISH HOME STORES (Bhs): â€Å"British home stores† is a departmental store chain in Britain which have branches in high street locations. They are primarily selling clothing and household items such as bed linen, cutlery, crockery and lighting. Now they have also started selling furniture etc. Bhs competes on value and quality. They are targeting at lesser part of the population as compared to John Lewis and Marks and Spencer. They have over 186 stores all over UK. The company is listed on LSE (London stock Exchange) as a constituent of FTSE 100 and is currently owned by Sir. Philip Green. HISTORY: In 1928 the first shop of Bhs opened in Brixton. They copied the business model of United Kingdom arm of US based FW Woolworth in that the price of goods was at max 1 shilling. In 1929 the maximum price was increased to 5 to enable the company for expanding the range of products. This includes furnishing and drapery. Bhs became Public company in 1931. After World War II selling based on price was stopped and goods with value and quality to money have been started to be offered. Bhs started expanding in 1970-80. They also opened the stores in indoor shopping malls. In 1977 they launched a joint venture with the firm â€Å"Sainsburys† to create hyper markets using SavaCentre brand. Sainsburys took control of the whole brand in 1989 and converted all the stores. There was a downturn in business in 1980s which was tried to be fought with the reconstruction of the stores and high profit margins selling. Bhs had to close its overseas stores during these times. In 1985 they opened fi rst franchise store. Such stores now operate in Europe and Middle east. There was a merger between Bhs, Habitat and Motherhouse. In mid 90s the brand went under reinvention under the guidance of retail design house 20:20.In May 2000 Philip Green took over Bhs (for  £ 200 million) and changed the company from public to private (ltd). In May 2005 Philip Green bought Etam UK (which included good girls fashion retailers). To improve Bhs girls perception as a whole the stand alone brands were integrated into Bhs.On Feb 27 2009, the company announced its merger with sister company Arcadia. Performance: The current condition of Bhs is not good. It is owned by Philip Green. Marks and Spencers performance is at present much better than Bhs. The growth is slow in retail market. To have a major growth you have to steal your rivals sales. Hence the gain of marks and spencers is resulting in Bhs loss. Philip Green is implementing cost cutting programs to increase the margin. There is a scope of improvement for others here. Cost pricing in this sector is continuously increasing because of the increase in energy and utility prices which accounts for  £ 12 million fall for Bhs. For revitalizing of the brand Green is investing at least  £ 100m and if he pulls this one out next time we will be discussing about marks and spencers slow recovery. Task 2: QUESTIONAIRE: The questionnaire has the questions on the following fields for evaluating the performance of both companies: Product design Shelf price Brand image Advertising Product range Shelf space Logistics Information and Customer relationships The answering of the questions has to be done on interval level. Questions specifically meant for staff members are marked as (SM). Rest can be answered by all. QUESTIONS: A) Product design: 1) How is the efficiency of the product designing process? (SM) bad excellent 2) Which product generation method is preferred? (SM) Based on idea Based on need 3) How good are solution designing and production methods? (SM) Poor Excellent B) Shelf price: 1) How is spending at each level of production handling and distribution? (SM) Very less just right Very high C) Brand image: 1) Which brand is more preferable? marks and spencers Bhs D) Advertising 1) How much does the firm spent on the marketing? (SM) very less just right Very high 2) Which brands advertisement is more enlightening about the product? marks and spencers Bhs E) Product range 1) Which brand has wider variety of products to choose from? marks and spencers Bhs 2) Which brand fulfills the better product requirement? marks and spencers Bhs F) Shelf space 1) Which brand has better stores? marks and spencers Bhs 2) Which brand store is easily reachable? marks and spencers Bhs G) Logistics 1) How good is the flow of goods, resources and information in the company? (SM) Poor Excellent H) Information and Customer relationships 1) Which brands store provide better information about the product? marks and spencers Bhs 2) Which brands customer service is more satisfactory? marks and spencers Bhs Statistical output: Output stats after a survey of 150 persons. Result interpretations of the survey: Product design process of Bhs is more efficient than that of marks and spencers . Idea based product generation is preferred more in Bhs, whereas it is almost balanced in marks and spencers . Shelf pricing efficiency of Bhs is much better than that of marks and spencers . marks and spencers brand is more preferable as compared to Bhs. Advertising marks and spencers spent more on Advertising. Product range marks and spencers have wider variety of products. Shelf space of marks and spencers is slightly better than Bhs. Logistics of Bhs are better than marks and spencers (there is not much difference). Information and Customer relationships: Customers are more satisfied with marks and spencers as compared to Bhs. CONCLUSION: From the result of the above survey and from the information collected from the various other resources we can conclude that: marks and spencers s (Marks and Spencer) is a much bigger company as compared to Bhs. marks and spencers have over 695 stores whereas Bhs only have over 185 stores. marks and spencers s net profits and turnovers are much higher than those of Bhs. Marks and Spencer can invest into more number of ventures and more capital which is generated by its huge network round the globe. marks and spencers is more famous and older brand as compared to Bhs. marks and spencers operations are more widespread as compared to Bhs. marks and spencers s targeted customers are much larger than those of Bhs. marks and spencers usually targets high end customers whereas Bhs do not. Product range of marks and spencers is much higher than that of Bhs. Customers prefers marks and spencers over Bhs. However, the internal operations, functions and working of Bhs are more coordinated better and efficient than that of the marks and spencers . This can prove beneficial to the company in the long run and this can result in Bhs having more output to input ratio as the system is more efficient. ROCOMMENDATIONS: From our current analysis I can say that Bhs has improved its internal structure to its maximum. There is a need to revitalize the plans, if that is successful then there is a good chance that Bhs might improve to the required level. However, marks and spencers have scope of improvement in its internal structure which will bring significant change in its profit margin. Currently marks and spencers have better hold of market but if they can side by side update their structure then they can avoid majority of the downfalls they face. References: Marks Spencer (n.d.). Retrieved on May 6, 2010, from http://www.marksandspencer.com/ (Marks Spencer) Modern living made easy (n.d.). Retrieved on May 6, 2010, from http://www.bhs.co.uk/ (Modern living made easy) How to begin your survey design project. (n.d.). Retrieved on May 6, 2010, from http://www.surveysystem.com/sdesign.htm (How to design your survey design project.) Bhs results in investment and retail sector. (n.d.). Retrieved on May 6, 2010, from http://www.moneyweek.com/articles/money-morning/why-bhs-could-be-just-the-start-of-retail-sector-woes.aspx (Bhs results in investment and retail sector.)

Reverend Grandpa in Cold Sassy Tree :: Cold Sassy Tree

Reverend Grandpa in Cold Sassy Tree  Ã‚      Cold Sassy Tree  Ã‚   In life, people look for direction.   Everyone in the world needs a helping hand.   Some people turn to one another while others turn to forces, which are of great power.   People turn to great forces such as God.   There are many people who live according to the rules of God, out of the bible or whatever book they consider holy.   So therefore, these people are directed in leading a better life.   In the brilliant novel Cold Sassy Tree, by Olive Ann Burns, Grandpa is such a person.   Whenever Grandpa faces an obstacle, he turns to God.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Grandpa turns to God whenever he needs true help.   Grandpa is a type of person who is mild, witty, and very religious.   Grandpa uses religion to solve many of his problems.   At the beginning of the story, Miss Love was the target of gossip.   The whole entire town viewed her as an outsider and couldn’t understand why she married Grandpa, especially after his wife recently died.   After Grandpa elopes, he comes back to the house and finds a group of people mourning the sad death.   He introduces his new bride and then out of no where, Grandpa says, â€Å"Lord above, afore this gatherin’ assembled, I ask You to bless the memory of Miss Mattie Lou† (Page 99).   Everyone stood in silence as Grandpa continued the prayer.   Then all of the sudden, people also began to pray along with Grandpa.   This is amazing.   Grandpa used the power of God to divert the feelings of the crowd.   It is very sly of G randpa to do that.   Later on, Will is talking to Grandpa about his frightening encounter with the train.   Will asks Grandpa if â€Å"[he is] alive [because] of God’s will† (Page 97).   Obviously, Grandpa responds with wise words.   He tells Will that â€Å"God gave [him] a brain† (Page 97).   This shows that Grandpa believes God doesn’t do everything.   He believes God only does major things.   He isn’t there twenty four hours a day but God gives one certain abilities which help at all times.   Furthermore, Grandpa starts to give Will a sermon.   Grandpa tells him that â€Å"[One] don’t git thangs jest by astin’† (Page 98).   This shows that Grandpa is an well-educated man who understands the importance of God.   He doesn’t even waste his time asking for petty little things because he knows that God would not listen.

The State of Todays Health Care System Essay -- Health Care Medical P

The State of Today's Health Care System Today’s health care system is in a constant state of fluctuation and commotion. It is sometimes difficult for the health care consumer to identify a valuable resource when they need one. The purpose of this paper is to explore one of the many health care resources that are available in the greater Philadelphia area and then visit this site to learn more about it. Philadelphia, in itself is an outstanding resource to the people of the area. In terms of healthcare resource implications this is true. There are numerous teaching hospitals, museums, clinics, and educational centers in this region. I choose to learn more about Planned Parenthood, a well-known organization in this area as well as nationally. Upon entering the clinic I knew very little about Planned Parenthood. It turned out that what I knew was only a fraction of what Planned Parenthood is really all about. According to the chairperson and president of PP, young people rely on Planned Parenthood to be truthful, confidential and non-judgmental. Women and men are grateful that it is an affordable resource, accessible to all, and respectful of all persons’ decisions. Patients fell safe there because they provide safe medical care by trained professionals. Parents can feel a sense of ease because they know that their children are learning correct and valuable information concerning sex. Both donors and investors can feel confident that their gifts are an investment in the health and well being of the men, women, and children in their community. This paper will relay the information received from the site visit to Planned Parenthood in Media, Pennsylvania. It will discuss the mission, services, and financial aspects of Planned Parenthood. Mission Statement. The mission of Planned Parenthood Southeastern Pennsylvania (PPSP) is to protect and enhance reproductive freedom, to increase access to reproductive health care services and information, and to promote sexual health. This mission provides the foundation of PPSP’s services and programs that they offer to the approximately 43,000 men, women, and children of the Delaware Valley. Planned Parenthood was found by a registered nurse named Margaret Sanger in the early 1900’s. Her belief and reason for founding PP was this, â€Å"†¦the first right of a child (is) to be wanted, to be desired, to be plann... ...n was spent on education and training. Other funds were spent for special events, fund raising, and administration. At the end of the fiscal report there are ten pages which list the names of those who have made contributions to Planned Parenthood. These donations range from $25,000 or more to $100. PP relies on the contributions of individuals, foundations, and corporations to support their operations and activities in Southeastern PA. All contributions made to PP are tax deductible (Annual Report). I learned a tremendous amount from visiting Planned Parenthood. All of the ideas that I entered the clinic with were quickly proven wrong and limited by the woman that I interviewed. PP is a valuable resource to all women, men, and teens that are interested in maintaining or improving their reproductive health, reproductive education, or their general health. This is a resource that does not receive the publicity or recognition that it deserves. Hopefully the public is aware of what an asset Planned Parenthood is and how much they offer- more than I did before this project. We in Southeastern Pennsylvania are lucky to have PP to turn to for educational and health care needs.