A Capstone Experience(Factors and Trends that Influence Strategy Assignment

A Capstone Experience(Factors and Trends that Influence Strategy Development)1 - Assignment Example The businesses will save a lot of money in the long run. However, there will be reductions in employment, cuts on expenditure, and closure of establishments (Glynn, 2010). Investment strategies involve the business spending on innovation and market diversification. Though it is a risky strategy, many businesses have begun successfully using investment strategies. Businesses will allocate a large portion of their capital towards short-term survival and innovation. Businesses will then exploit all its resources (Glynn, 2010). Ambidextrous strategies are a combination of retrenchment and investment strategies. Businesses that adopt these strategies survive the recession period by cost and asset cutting. The businesses also invest a lot in product innovation and market development. Business managers have a task in choosing the right investment for the business and which cost to cut (Glynn, 2010). In the new post-recession consumer behavior, there are certain factors useful to achieve product differentiation. The factors include good business location to create convenience for the customers, and price differentiation so as to give the customers value for their money. Luxury goods are products which are not necessary; however, they make life more pleasant. Marketers of luxury goods should abandon their efforts to abandon premium pricing because their marketing focuses more on affluent mass markets. It would confuse market players because plenty of goods would not know whether to represent luxury or premium pricing (Silverstein, 2008). It is advantageous to create customer value and satisfaction. Companies should formulate their marketing strategies while sticking to the societal attitudes. For example, Wal-Mart delivers its promises always charging low prices on

The Lawsuit Essay Example for Free

The Lawsuit Essay When looking for resources I came across a critical review to my story â€Å"The Lawsuit† by Naguib Mahfouz I came across a post which gave me a better insight of the story. My story was about a man who had trouble within on rather or not to help his step mother who he feels stole everything from him and his family. My article tried to evaluate his character and why the son wouldn’t try to get a better understand on why his step mother was asking him for money. The author of the article also tried to put himself into the perspective on why he had so much anger towards her. The son would question how could someone who was so beautiful needs help now. She could get anything with her looks and no twenty years later she was begging not his deceased father but his son for money. Why couldn’t she remarry or get a job like everyone else in the world. The son did not want to look into maybe things in life had prevented her from getting a job. Maybe the widow had hardships. When finally seeing his father widow in court he say that she was fat, ugly, and appeared older then her age. The son finally saw all the hardship she went through and decided to not fight her on her lawsuit but to bless her. For example â€Å"She couldnt rely on her looks anymore and she never knew how to work for her living, so she could only fall back upon the son who sees this and doesnt mind helping her out. † Helping people is better than holding a grudge against. The author’s main point of the story was to help us understand the son’s point of view and why he felt the way he did.

appearence and reality Essay -- essays research papers

Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q... appearence and reality Essay -- essays research papers Appearance and Reality   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter One Bertrand Russell basically wants to know the true meaning of â€Å"reality†. The truth is that â€Å"reality† can never truly be determined. I say this because there is a difference between believing and actually knowing. For example I know the desk in the front of the classroom is real. I know this because all of my senses concur. Now when I try to determine to color, the texture or even the shape of the desk I will run into a problem.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the example given in the text, the tables color may look difference according to the amount of light that is on it. If the amount of light is changed the shade of the color will also change, therefore making the color of the desk impossible to determine.   Ã‚  Ã‚  Ã‚  Ã‚  The texture of the table presents the same trouble. When looking at the desk it might appear to be smooth and flat. When looking close range, through a microscope, it will appear rough and jagged. This also makes it impossible to determine the texture.   Ã‚  Ã‚  Ã‚  Ã‚  The shape presents the same questions. Although we believe the desk to have a certain shape, when seen from a different point of view the desk will look different. When you look at something from another perspective it will be different.   Ã‚  Ã‚  Ã‚  Ã‚  The point that Bertrand Russell is trying to make is that what is â€Å"real† to us may not be â€Å"real† at all. There are so many q...

Female Genital Mutilation: A Gross Violation of Human Rights Essay

Female Genital Mutilation (FGM) has often been viewed as a rite of passage for women in various countries within Africa, South America, the Middle East and Asia. However, due to societal norms and pressures, whether it based in culture or religion, forces women to partake in a practice that has serious health risks and takes away the rights of women who believe they have no other choice. The Universal Declaration of Human rights are applicable to all member states including most of the countries that still practice FGM. However, despite claiming that the human rights set forth would be observed as obligated in terms of their memberships, FGM violates numerous rights and freedoms that claim to be recognized but, are not known to the people. These rights are neglected, and frequently go unacknowledged within communities because of denied access to media or information. Nonetheless whether it is intentional or a direct result of the poverty levels within these countries these are rights that the people deserve to know they have. If women were exposed to various forms of media and knew of their rights, FGM would not be so highly practiced. Female Genital Mutilation is a flagrant violation of one’s human rights. Female Genital Mutilation (FGM) is also known as female circumcision. There is this passivity and social acceptance that implied when using female circumcision versus FGM because, circumcision of males in western cultures is a norm and therefore, not viewed as a violation of one’s rights. However, if female genital cutting is referred to as female circumcision then it equating the severity of FGM with that of a male which is not the case. FGM is more harmful to the health of the woman at question and in no means beneficial to... ... Study Using Female Genital Mutilation†. Health and Human Rights. The President and Fellows of Harvard College. Vol. 2, No. 2 (1997), pp. 137-146. Web. Dorkenoo, Efua. â€Å"Combating Female Genital Mutilation: An Agenda for the Next Decade†. Women's Studies Quarterly, Vol. 27, No. 1/2, Teaching About Violence Against Women, The Feminist Press at the City University of New York (Spring - Summer, 1999), pp. 87-97. Web R. Beitz, Charles. â€Å"Human Rights as a Common Concern†. The American Political Science Review, American Political Science Association, Vol. 95, No. 2 (Jun., 2001), pp. 269-282. Web N. Davis, Aisha. â€Å"Female Genital Cutting: The Pressures of Culture, International Attention, and Domestic Law on the Role of African Women†. Gender and Sexuality Law Online. Columbia Law School. 25 January 2012. Web. http://www.un.org/en/documents/udhr/index.shtml#a3

Reacton Paper for the movie “Boses”

Synopsis: Oboes is a tale of compassion, strength of the human spirit and the redeeming power of music. It tells the story of Nook, a 7-year-old victim of child abuse in the hands of his father. Rendered mute by a physical trauma that damaged his Larynx, Anonymously Duke), who lives with his father in a countryside village, Is rescued by police and taken to a shelter for battered children owned and run by the kindly Ms. Amanda(Cherry Pie Placate).HIS speech dillydally aggravated by the psychological burden of being kept away from his cruel father makes Nook despondent. One day, eyeing the other children taunting a man who lives in a house near the shelter, Nook becomes curious, especially as he later on hears violin music coming from the house. He soon discovers that the man is the violinist Ariel(Coke Ballista), the brother of Amanda who has abandoned his career as a concert violinist In Manila to live as a recluse, apparently In grief and guilt over the death of his woman Blanch(Me rely Syrians).Nook's fascination with violin music leads him to Investigate around Riel's house when it is empty. Sensing the boys interest, Ariel in time subtly manages to encourage Nook to try the violin, and soon discerns a prodigy in the timid boy. A friendship very gently blossoms between the recluse and the battered child, until the boy is ripe for a recital to be witnessed by his father. Reaction: Oboes Is a film which speaks to us a good message of hope despite of a tragic history and how music can change a life of someone.The message which was communicated through excellent direction, fine portrayals, and beautiful music was clear enough to let ourselves be aware of what is really happening around us and be enlightened in mimes of great darkness. The film has several sensitive topics and I'm impressed of how the way they treated these topics. It made the film worthy of being acclaimed. Child abuse Is the main issue that was shown in the movie – on doing harsh actions and making a child a human ashtray – and the worst was, by a parent Itself. The parents have no right to hurt their child Just because they are the parents.Parents are ought to teach moral and good things to their children. Of course, It is not right to make violence at a child's eyes because that could result to another violence, or rose, because of the boys early age, they are already poisoning his innocent mind which is really unfair. And the sad part is that they give the child a life full of fears, traumas and distress which steals the confidence and trust of the boy to himself and the world. Instead of having protection and care which every child ought to have,they create only something that a child can fear.They are depriving the freedom of the child. Sexual harassment was also one issue though it was not really shown in the film. It was actually Shirley story wherein she said the line â€Å"†¦ Anon aka in tatty†. It was really alarming because the one who molested her was her own father. And very distressing to think that she was only five, six or seven years old. Like sexual harassment which was not totally highlighted in the film but still has a great impact child abuse. It's illegal because it is a crime; equivalent to killing and stealing a life of a person. More than that, It is a mortal sin.Sexual harassments, abortion, live-in, pre- marital sex, and suicide were the sensitive topics Eve found out. These are only little tails in the story but still important. Though some weren't given emphasis but still supports the story which makes it worthwhile. The biggest lesson that I got was to keep the faith and hope despite the ruthlessness of life. Nook had lots of scars, both physical and emotional. Beaten by his father, tortured and forced him to eat as in forcing the spoon into his mouth. But at the end, he was able to get back his trust in the world and live a new life.Same as Ariel who was in sorrow and loneliness because of the death of the one that he loves, at the end, he mound the comfort and restored his spirit. And who says that bad people don't have the chance to be good? Of course they have like in the situation of Mans Marcelo (Risky Dave) who at the end was very sorry for the unkindness he had to his son. Basically, the film offers us hope in every problem that we face and might face in the future. Music has a very important role in the story because it is the instrument that healed both Ariel (Coke) and Nooks Aeolian) wounds of the past.Though it leave them scars but scars are physically not painful anymore. Through music, we can express what we feel in a more peaceful and beautiful way. As a music lover, I truly believe on how music can transform lives. Basically, Oboes is a very sensible story and I agree to that. Doses, speaks to us the voice of the children asking freedom from the chains of violence and abuse; crying and shouting out loud but never heard; seeking for themselves that was stol en from them; and the voice which may not be in the form of words, but in the form of something where they can find, somehow, a relief.

Content Marketing Editorial Calendar How to Get Organized (Template)

Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dont  have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that the  number one way to get traffic is through  the very habits that an editorial calendar will help us develop- organization  and consistency. However, a lot of marketers  still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digital  Content Marketing Editorial Calendar When you're ready to upgrade, a tool like   can provide a fully digital solution, connecting  your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We often  hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketing  format that involves the creation and sharing of  media and publishing content  in order to acquire customers. This information can be presented in a variety of formats, including news, video,  white papers,  e-books,  infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It's  marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that is  100% committed to helping its audience. It  provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice works  great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visits  their site will purchase a Weber grill?  Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is A  Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Content  marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. They’re essential tools for planning ahead and sticking to deadlines. Without them, it’s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know who’s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesn’t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, it’s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isn’t actually a marketer. If this situation sounds familiar, stick with us through this post. We’re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what you’re going to do before you do it. As we like to say at , â€Å"plan your work, then work your plan.† When it comes to planning, too many content marketers just wing it. â€Å"Winging it† isn’t a real editorial strategy, though. It leads to creating directionless content that doesn’t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content you’ll create. Why you’re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team member’s workflow. And that’s just scratching the surface. Let’s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinson’s Law, â€Å"work expands to fill the time available for its completion.† Without constraints, people take as much time as they have to get their work done. This isn’t necessarily because they’re lazily, but because it’s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, we’re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, it’s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring they’re enforced, results in more content getting created. It’s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and they’re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they aren’t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place can’t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. That’s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools you’re likely using to help you get more organized and save more time. Here are some  examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if you’re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You don’t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profiles  or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lost  and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their loss  and your advantage. The content marketers that dedicate themselves to great planning and content creation  will always come out ahead. Good luck! Ready to manage your marketing with ?  Start a free 14-day trial or schedule a demo now.

Social Psychology essays

Social Psychology essays Chapter nine brings out a very important and scary part of society, deindividuation. In this chapter individuation is defined as the loosening of normal constraints on behavior when people are in a crowd, leading to an increase in impulsive and deviant acts. Acts of violence seem to be the dominating act in many of these situations. The fact that people seem to lose their individuality when they conform to the crowds behavior is disturbing. To somewhat confront this issue, a part in the chapter that we should review in class is the Great Person Theory. The Great Person Theory states that certain personality traits make us better leaders and therefore, we are less likely to deindividualize ourselves. Theories such as Contingency Theory of Leadership, Task-Oriented Leader, and Relationship-Oriented Leader provide great points on how to prevent conforming to the bad element. The study on Social Facilitation surprised me, when James Michaels tested his theory at the pool hall and found that the more comfortable the player was at playing pool the better he/she performed with an audience. I would have thought that it wouldnt have mattered how good you are at pool, the player would play the same, with or without an audience. The use of negotiation is a topic that I use frequently. I have used it to try to negotiate extra points in some of my classes, I have used it to get my out of trouble, and I have used it to barter for better things. ...